Melissa Plastic Dreams

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It wasn’t a formal event, but the atmosphere was of full fashion reverence. The audience of fashionistas awaiting Vivienne Westwood today at the Melissa press conference with the British punk queen, was all quiet, just waiting for the queen to come.

Mediating the chat was fashion editor and GNT Channel presenter Lilian Pacce. At the table, besides herself and Paulo Pedó Filho, the brand’s manager of operations, was Carlo, Vivienne’s socio, who participated speaking Portuguese (he is Italian).

The idea was to present the new Melissa partnership, which in almost 30 years of life has always bet on the talent of the major names in fashion, design and other areas of art, with Vivienne speaking of the new collection of the brand and giving the opportunity for the public to make questions to the illustrious guest.

As expected, Vivienne was a big hit. Questioned about the US presidential election, during a moment of politics awareness in fashion, she trash talked Bush, commented that her mother, who is over 90 years old, loved Brazil when she was here and explained the basis of her connection with Melissa. “I always wanted to create the Mary Jane shoes in plastic, in a way such that I would be able to eliminate the tiny interweaves. “As in with fabrics”, she said. And she added: “It’s a modern product, of high quality and, most importantly, democratic. The technology that I have found in Brazil, I hadn’t found anywhere else in the world”.