An avalanche of news about Melissa’s partnership with the acclaimed Iraqi architect Zaha Hadid has taken over several websites and newspapers outside of Brazil since Melissa announced Zaha’s model, last 28th of July. From the important British newspaper Times Online to different style blogs, the pair Melissa + Zaha has received the most flattering comments!
See the highlights so far:
:: Times Online, England
The British newspaper Times Online, chosen the news website of the year by “2008 Newspaper Awards”, even gave Melissa its first page. Besides describing the project with Zaha Hadid, the text talked about the huge copy of Zaha’s model that was installed in Galeria Melissa, in Sao Paulo, with a link to a making of video available in You Tube.
:: WWD, United States (see images gallery):
The North-American newspaper Women’s Wear Daily included Melissa in its special session about accessories, explaining Zaha’s design concept and informing that, in New York, the model will available at Opening Ceremony, among other places.
:: WGSN (available only for subscribers):
The online trends bureau said the model, which will be launched in 8 different colors, continues Melissa’s idea of working with “top designers like Vivienne Westwood, Alexandre Herchcovitch and Judy Blame”.
:: Dazed Digital, England:
The online version of Dazed&Confused, the website published a text that – besides highlighting Melissa’s challenging personality in terms of technology and design – talks about Melissa as a brand that works with sustainable materials.
:: Obstyles, France (see images gallery):
The style and trends website of French newspaper Le Nouvel Observateur focused on a picture of the model.
:: Vogue online, England:
The website of the British Vogue said the news is a “spectacular creation”.
:: A Shaded View on Fashion, England:
Legendary fashion critic Diane Pernet’s blog announced the launching party Melissa will throw in London, on the 18h of September, during the London Fashion Week.
:: New York Magazine, United States:
Besides talking about Hadid, the online version of the magazine also mentions Melissa’s partnerships with Vivienne Westwood and Alexandre Herchcovitch.
:: The Blay Report, United States:
On Zandile Blay’s blog, which talks about global culture and style, the title is especially kind: “Zaha Hadid and Melissa unite? This has got to be good!”.
Melissa + Zaha Hadid’s launching happens officially in September, during the London Fashion Week. A new wave of news and newness will be coming. Stay tuned ;-)
Download Center
©2008 Grendene S/A - All rights reserved
Grafia