Melissa has been talked about a lot in the French press during September and October, getting great images of models such as Joy, Melissa + Zaha Hadid, Hello e Ultragirl published in different fashion magazines, which can be admired without any need of speaking French (!).
Images, as we know, are worth a thousand words. That is what proved the cool modern magazine WAD, edited in France and available all around Europe, which has published in its 35th edition (whose theme is “Friends”) a beautiful whole page with Melissa Joy + Alexandre Herchcovitch, playing with the fact that the model looks like a smoking suit.
Totally focused on fashion, the WAD - the initials of We Are Different – was born at the turn of this century, when, according to its editors, new urban styles were flourishing. Its first edition, launched in January of 1999, caused a Parisian buzz and, since then, the magazine (which comes out each trimester) is recognized for advancing what people in Europe want in terms of style, through thematically conceived editions that always offer that “other” modern side of things. From a circulation of 250 thousand copies, 80 thousand go to the French market, 100 thousand to Europe and 70 thousand to the rest of world. To get a WAP – say the editors – you just have to visit the best restaurants, salons, bars and shops of the international fashion circuit.
Other French publications that talked about Melissa in recent editions are Numerò, Divaani (about design and architecture), Street Mag, Ça se passe comme ça, Dauphine, FashionMag.com and Nice Matins, distributed in the French Riviera.
See the pictures!