Grendene’s positioning on sustainability was featured on an article published by Brazilian magazine Época Negócios in October, with special attention to the projects developed inside the company with Melissa.
Discussing the polemic around PVC and measures taken by companies that deal with the material, the magazine traced a profile of Grendene, which produces its own recyclable and free of lead and heavy materials PVC since 1996. The corporation is described by the author of the text, Camila Hessel, as an “audacious company, based on design democratization”.
As for Melissa, the brand appears as the main channel with consumers and the most creative space inside Grendene. “Design is sustainable or it’s not design”, said the architect Fernando Mascaro to the interviewer, remembering Grendene’s motto.
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