Melissa Plastic Dreams

Plasticdreams campaign's new film

Fotos

The “Plasticdreams” concept sums up Melissa’s timeless personality – a brand that works as a platform for the diffusion of fashion, design and culture information, having plastic as it curator. Being the base of the brand’s communication strategy abroad, the Plasticdreams campaign will start running also in Brazil, with inserts of the short films available at www.melissaplasticdreams.com in the programs of some cable TV channels.

The films, which illustrate the creative concepts behind products such as Melissa Campana (“Sustainable Dreams”), Melissa Zaha Hadid (“Zaha Hadid’s Dreams”) and Melissa Lady Dragon (“Vivienne Westwood’s Dreams”), will be shown from the 15th of March until the 15th of April during commercial breaks of fashion, design and culture focused shows. They are: “GNT Fashion”, “Superbonita”, “Saia Justa” and “Fashion Television”, on GNT, “Project Runway”, “Descabelados” and “Os fashionistas”, on People&Arts, “E! Fashion Weeks”, on E! Entertainment Television, “Gossip Girl”, on Warner, and “House”, on Universal Channel. Stay tuned!