NEWS

10/12/2008 - 13:20

Grendene’s positioning on sustainability was featured on an article published by Brazilian magazine Época Negócios in October, with special attention to the projects developed inside the company with Melissa. Discussing the polemic around PVC and measures taken by companies that deal with the material, the magazine traced a profile of Grendene, which produces its own recyclable and free of lead and heavy materials PVC since 1996. The corporation is described by the author of the text, Camila Hessel, as an “audacious company, based on design democratization”. As for Melissa, the brand appears as the main channel with consumers and the most creative space inside Grendene. “Design is ...

01/12/2008 - 18:52

The Oxford shoes – or brogues – returned to fashion more or less one year ago. One year, by the way, is the time it takes for Lisa Armstrong, a well recognized English journalist who writes for the Times and Times Online, to adapt herself to the latest trends – a characteristic, according to her, that puts her closer to Everywoman. That’s why it took her a little to embrace boyish girlinessness, of which brogues are the most modern representatives these days. Melissa Joy – Melissa’s version of the Oxford shoes – has been especially mentioned in an article on how to use brogues, written by Lisa to Times Online (read it

25/11/2008 - 18:03

Maybe in the past, the clog – the famous Dutch sabot – was a heavy accessory associated with typical clothing of the north of Europe, made of wood and useful, maybe, for decoration. Fashion knows how to play with accessories, and who knows how to play with fashion gets it right using them to compose a nice look. Accessories – it’s never much to say – always help one to invent new trendy looks. Many international publications have already photographed Melissa Clog in ultra fashion editorials. One example is the French magazine Technikart Mademoiselle, which has published in its recent October edition an alternative editorial with the shoe, wore by a model using a pig mask. From France, ...


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