Melissa Plastic Dreams

Fotos

Have you been looking some international magazines lately? In the last months, the editorials of the best fashion and design magazines in Europe, North America and Japan pointed their cameras to Melissa. In Portugal, Melissa + Zaha Hadid was talked about in Elle’s anniversary edition in October, inside ‘Fashion Mix’, as well as in the local VogueVogue’s September edition, in the ‘Fax’ section, which highlights what’s new in the world of creative collaborations. In Canada, Loulou and Flare – both magazines specialized ...

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Besides producing recyclable shoes using less energy as possible, Melissa invests more and more in projects pro-sustainability. Together with Brazilian designers Fernando and Humberto Campana, partners of the brand for some years now, Melissa created a strategy of artistic intervention with guerilla actions, which is being held in Sao Paulo and in Rio de Janeiro since the beginning of September. Over 75 punch bags (see picture) have been placed in strategic points to generate changes in the landscape and interaction with the public, while messages on sustainability, combined with images of the Corallo chair, from the Campanas, have been projected on walls of both cities. The action’s ...

Fotos

In full swing during Milan Fashion Week (20th-27th September), Vivienne Westwood’s shop windows – located right in the center of the city, with the best shops of the Italian fashion capital, where fashionistas are circulating during these days – highlighted the Melissas created by the fashion designer for the brand’s Autumn/Winter 2009 collection, launched in January during the Sao Paulo Fashion Week. The same happens in Vivienne’s boutique in Tokyo, Japan, where the models Anglomania Mary Jane and Ultragirl also received special attention. But that’s not all on the brand’s international circulation: Melissa has just agreed its presence at more department stores in the United States ...