NEWS
Fashionistas are already counting the days for Melissa + Zaha Hadid’s launching party, which will take place in The Wapping Project, in London, on the 18th of September. The event is expected to be a highlight on the social agenda of London Fashion Week (14th to 19th of September). Eduardo Jordão de Magalhães, the man behind Melissa’s international marketing and projects like partnerships with important designers, anticipated some of the party’s details. Zaha is coming, great music is guaranteed, MAC gifts and more… Take a look at the chat ;-) How is ...
In an article that describes the international profile of the brand, Melissa has been featured last Friday (09.05) by Valor Econômico, a Brazilian newspaper from Sao Paulo, specialized in economy and business. Journalist Vanessa Barone interviewed Melissa’s operations director, Paulo Pedó Filho (better known as Paulinho), who talked about export strategies of the brand, which has been through a restructuration process for the last five years. The text mentions the big Melissa + Zaha Hadid launching party that is going to happen next 18th of September in London, during the London Fashion Week. “It will be our most important international launching”, said Paulinho to the paper. The ...
Just a step away from London Fashion Week and its trends for the next European summer, the British newspaper The Guardian released its list of A-Z fashionable tips for the autumn in London – which starts in the end of this month. According to the journalist Maggie Davis, the author of the guide, Zaha Hadid’s (Z) splash in fashion – thanks to her partnership with Melissa – is one of the big happenings this year. “She's collaborated with Melissa, a Brazilian firm specializing in plastic shoes, to make footwear as complex and curvaceous as her buildings”, says the text, which highlights that the boots created by Zaha are “the ultimate in comfort”. Zaha’s collaboration with Chanel to design ...
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