Melissa Plastic Dreams

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Melissa is proud to announce its big Melissa + Zaha Hadid launching party on the 18th of September in London, organized by some of the best local professionals. Conceived to be the highest point on the social agenda of the fashionistas during London Fashion Week, the party will take place in the historic Wapping Hydraulic Power Station, in East London, where the hip restaurant The Wapping Project – one of Zaha’s favorites – is located. Zaha promises a stop by, coming directly from the Bienal in Venice. At the door, together with a giant prototype of the boot created by the architect for Melissa, top PR Mandi Lennard will be ...

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Melissa’s international campaign, Melissa Plastic Dreams, is already circulating in some of the most important fashion and design magazines. The ads, made exclusively for the international market and based on the forms of Melissa’s products, are being published in the September issues of Dazed&Confused (European and Japanese editions), I-D, V Magazine and Vogue Pelle. As for spontaneous fashion editorials, many of the hippest publications in the Fashion Planet are to mention, including the Vogue Italy (August 2008 edition), which shows Melissa Night Sky together with a selection of ballerinas in its Shopping section; and Japanese magazine Brutus, which gave its cover to the stylish girls of ...

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We don’t know if the name is inspired by the Brazilian übermodel Gisele Bündchen, but the fact is Japan has a fashion magazine for girls around their 20’s that is called GISELe. Gisele calls itself the “magazine for women who want to live free and with confidence”. Actually there is no better place to talk about Melissa. So it is, that the Japanese magazine published a whole page with various Melissas and the following title: “I want it!”. G.V.G.V., Emilio Pucci, Cacharel, Ash & Diamonds, Diesel and Pierre Cardin are some of the brands that are regularly covered in the magazine. GISELe has a circulation of 97.000 copies and is distributed by Shufu no Tomo, which also publishes ...