NEWS

28/01/2008 - 17:54
by Camila Moraes

This was, without a doubt, a strong and diversified edition (the 24th) of the Sao Paulo Fashion Week. On the catwalk, 40 brands presented their Winter 2008 collections. Off of it, the fashionista’s agenda was also very busy, with the burning lounges and parallel parties, that nonetheless, never spoiled the shows. The collections, in general, were mature, as well as many of the main Brazilian brands that announced their association to holdings and investor companies. That’s the case of Fause Haten, Alexandre Herchcovitch, Zoomp and Ellus. Melissa was responsible for one of the greatest happenings of the season: the visit of British fashion designer Vivienne Westwood, known (and beloved) ...

22/01/2008 - 00:41
by Camila Moraes

We’ve got to the end of another SPFW! And, hard as it was, always with a lot of glamour. There were 39 shows of 40 different brands, in and outside of the Bienal. From the external locations, Cavalera was the highlight, no doubt, facing the hostile atmosphere of the Tietê river to have his manifest. In Melissa’s world, there was the amazing Vivienne Westwood, who came to Brazil exclusively to launch two of the five products she will be designing for the brand and to read her manifes; the new Melissa collection and, as usual, a very crowded lounge at the main fashion event in Latin America. We’ve hosted several dear friends, we have given away souvenirs and announced the things that are ...

22/01/2008 - 00:35
by Camila Moraes

They always show up to check the collection before it gets to the stores. We, of course, did not miss the chance of clicking these moments. See more pictures of famous people who visited the Melissa ...


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