Melissa Plastic Dreams

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Stop the whole thing and hit the drums! Melissa is news on Style.com, the most hyped web-site of fashion internet and, also, one of the greatest veterans of on-line fashion coverage. On a Sameer Reddy’s note, the site reported that Melissa, “already known for its high profile partnerships” is now associated to the more than ever popular that - as we know – is Vivienne Westwood. The text goes on saying that there are two models available, the Mary Jane and “an opotion for those who are afraid of heights” (the Ultragirl). A little tip to close things off: “get to know more at www.melissa.com.br”. Cool, huh? The complete report: ...

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Oh boy, it’s not easy, but just like a good fashion enthusiast, you can get to the end of a marathon without spoiling the pose. It once again rains this Monday, but the general atmosphere is good, with lots of fashion shows highly complemented by the specialized media, and therefore, lots of happy fashion designers. Not only in terms of creation, but also of business and national and international media exposure, Brazilian fashion proves its improvement - and that, without a doubt, is due to the organization of a national calendar and to the creation of the SPFW, the greatest fashion event in Latin America today. This last day of fashion shows begins outside of the Bienal, at 11 ...

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He is the man who knows it all when it comes to new Melissa collections, the novelties planned for the season and the path of the brand in Brazil and abroad. We chatted with Paulo Pedó Filho, or Paulinho, to get to know some more about the new Melissa collection and another year of SPFW. Right from the source. Check it out! :: Why “The trips of Melissa”? (The Melissa trips? Journeys? ?) We wanted to create a collection from a few elements that we felt “were in the air” and had a lot to do with the brand, such as the joyful mood, the classics of the future – which are remakes of old classics -, the new rave colors and the ethnic diversity. Thus, all general wishes of style and behavior ...