NEWS

21/01/2008 - 10:02
by Camila Moraes

The new Melissa winter collection is, literally, a trip. Flaked and shiny models blending to represent the retro and modern mix, with details such as laces and buckles that reinforce the brand¹s amusing and feminine touch. And how about the colors? They are more diverse and different than ever. And, since seeing is believing, check out the pictures of the models created exclusively by the brand (so you can start flirting with yours). Oh, they are: Happy, Vinyl, Positive, Tribe and ...

21/01/2008 - 10:01
by Camila Moraes

Can you wish for a more classic, and at the same time, modern character to talk about creative trips and discovers than Alice (the one from wonderland)? You can’t. That’s why the House of Palomino people, responsible for the lounge conception built by architect Marcelo Rosenbaum for Melissa, have ordered uniforms “a la Alice” for the look of the hostesses who were welcoming the lounge guests during the six days of the event. So, the girls’ outfits were a hit, and there were many people willing to know where that idea had come from. Erika Palomino, from the House, was the one who had the insight and the execution was a work of fashion designer Bruna ...

21/01/2008 - 09:55
by Camila Moraes

At the Tietê river! Sao Paulo dawned with lots of rain, but not even that was a problem for the brand, that was already taking the possibility of rain in consideration while organizing the presentation. The men¹s and women¹s fashion shows by Marcelo Sommer took place at a part of the river close to a bridge, so that nobody would get wet. The models were walking over the edge, while the crowd was in the Instituto Navega Sao Paulo (Navigate Sao Paulo Institute) boat, the only one allowed to navigate the Tietê river. According to what Sommer has stated, the show was inspired in Chernobyl, and there was no soundtrack that would match this manifest moment perfectly. "We used a siren to ...


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