Melissa Plastic Dreams

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Stylist Alexandre Herchcovitch’s model for Melissa in this winter 2008 is just stunning modern (and stunning technological, if we take into account the incredible shapes that plastic took in this case). A partner of the brand for some good seasons now, Alexandre inspired himself in the mix of the feminine and masculine universes – the androgynous universe, theme of his previous summer 2008 collection – to create Melissa Joy, classic men’s shoes full of glow and created for powerful women. The color palette is also audacious. Picture the classic men’s shoes with the shine of plastic in the most different colors. Not even the classic bi-color shoes stayed out of this! The stylist, ...

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History in the making: Vivienne Westwood, the punk queen and one of the most important fashion stylists in her country (England) and in Planet Fashion, is in Brazil. The occasion is the launching of the partnership between her and Melissa – the very first work of the stylist with a Brazilian company -, in which Vivienne created two special models: Anglomania Mary Jane and Anglomania Ultragirl. For the sake of celebration, Melissa brought to life the exposition “Vivienne Westwood Multimedia”, about her path in fashion since the 70’s until today. The event was launched today, the first of the SPFW, and it stays open to the general public until the 29th of February, free of charge! A ...

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You just think of chaos. Disorder. Not the negative type, that destroys without making a clear point, but the chaos of creativity. After all, every good idea is born from disorder, especially if the idea has something to do with fashion, which is a space where many subjects meet. SPFW’s organization made it clear in this edition of the event, inspired by the “The Babel of the XXI Century”, that the main fashion week of the country (and Latin America) is a meeting space that was born from that apparent miscommunication (chaos). For that reason, the scenery produced by art director Daniela Thomas and the architect Felipe Tassara is, once again, made out of cardboard, with both unknown and ...