Melissa Plastic Dreams

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This first day of the Sao Paulo Fashion Week marathon started with very high temperatures. Stylist Tufi Duek’s guests, who took the fashionistas to his very own (and beautiful) mansion on Jardim Europa, for the Forum’s fashion show, will tell you. All you could see was the improvised hand-fans (and the sunglasses to protect the retina, but that’s only common in the fashion world). Poor little models who were dressed on winter clothes, with boots that go all the way up to the knees! That without mentioning the gift-look on the ...

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Today, another edition of the Sao Paulo Fashion Week begins! The atmosphere, somewhat different from the previous seasons, is one of Professionalism with a capital “P” – mixed, of course, with that fashion euphoria of discovering the next season novelties (and, truth be told, take a pick at the productions of others). Explaining the phenomenon: Brazilian fashion is going through an unprecedented moment in its history, with the acquisition of the main national brands by investors groups. A bit bombastic, the latest news regarding the issue was the acquisition, this month, of brands Alexandre Herchcovitch and Fause Haten by the holding I’M Identidade Moda, of the entrepreneurs Enzo Monzani ...

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Are you ready? It’s January, the weather is just fine and 2008 starts with full energy. It’s time for fashion, meetings and thousands of novelties. It’s, once more, time for Sao Paulo Fashion Week! Here, at Melissa’s blog, you’ve already been connected with the best of Brazilian (and Latin American) fashion before, but now it’s different. This time around, you’ll get a lot of cool hot information in English – real time. So, get ready for this journey and prepare your (best) safety-belt! For this 24th edition of the fashion week, Winter 2008, Melissa brings lots of a renovating kind of energy: the energy of traveling (real and imaginary ones). Here you’ll find daily hot-hot news, pictures, ...