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    <title>Melissa Plastic Dreams</title>
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    <description>Melissa Plastic Dreams - Melissa Plastic Dreams</description>
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      <title>Melissa on the Grammy’s red carpet</title>
      <description><![CDATA[ The beginning of the year is a busy time for celebrities in the United States. The Golden Globes and the Grammy already happened and soon it’s time for another edition of the Oscars. Melissa, which is already among most celebrities’ favorite labels, has been with them in most events. 

We already talked about Sarah Morgan, who wore Lady Dragon Ball on the Golden Globes. Now it’s time for the Grammy, the most important music award in the world, where Melissa was also to see on the feet of Haley Williams, the lead singer of Paramore – a rock band that was born in 2004 in Tennessee and is a success all over the States nowadays.

<b>On the hall of the best</b> 

It’s not easy for a ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2010-02-08/melissa-on-the-grammys-red-carpet</link>
      <pubDate>Mon, 08 Feb 2010 09:48:30 GMT-03:00</pubDate>
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      <title>The trendiest window displays...
</title>
      <description><![CDATA[ ...on the Fashion Planet are now proudly showing Melissas! 

In this precise moment, the brand is present is hip shops like Banner, in Milan, and Gallerie Lafayette, in Paris. Both are considered important references in Europe when it comes to style.

In Banner, Melissa Lady Dragon Heart by Vivienne Westwood was the main motive in a Valentine’s Day decoration. As for Gallerie Lafayette, another model signed by Vivienne, Melissa Three Straps Elevated, shines on the store’s main window display, calling attention for Melissa’s corner inside it. A few steps away, in Gallerie Lafayette Maison, a meeting point for design and decoration people, other two displays are showing Melissa + Zaha ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2010-02-04/the-trendiest-window-displays</link>
      <pubDate>Thu, 04 Feb 2010 14:32:50 GMT-03:00</pubDate>
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      <title>Melissa, chosen by fashion editors</title>
      <description><![CDATA[ With Holidays and Christmas gifts, the famous editors’ choices, and its trendiest outfits and accessories, are intensified this month. Melissa caught the attention of import fashion editors, who picked up the brand for the latest editions of two important magazines.

Suzy Menkes, the most respected fashion journalist in the world, included Melissa Three Straps Elevated + Vivienne Westwood in an amazing accessories selection she did for Please, the French magazine. And Susan Joy, who writes for the New York Times, suggested Melissa Lady Dragon Ball in her Thursdays’ column as a stylish and fun Christmas’ gift.

The images are gorgeous, and Melissa was highlighted in both magazines. See ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-12-04/melissa-chosen-by-fashion-editors</link>
      <pubDate>Fri, 04 Dec 2009 15:46:49 GMT-03:00</pubDate>
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      <title>Melissa + Zaha Hadid in London’s Serpentine Gallery</title>
      <description><![CDATA[ The first exhibition featuring contemporary design in the history of the Serpentine Gallery, in London, has Melissa’s participation. 

The brand’s partnership with architect Zaha Hadid caught the attention of Konstantin Grcic, well-known industrial designer and the gallery’s curator, who included it in the show that started on the 26th of November and will be open to the public until the 7th of February next year. 

Named “Design Real”, the exhibition counts on important projects and international artists, such as Herman Miller's iconic Aeron Chair (Size B), designed by Dan Chadwick & Bill Stumpf, and the Lamborghini Gallardo front spoiler designed by Luc Donckerwolke. 

The ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-12-03/melissa-zaha-hadid-in-londons-serpentine-gallery</link>
      <pubDate>Thu, 03 Dec 2009 12:28:43 GMT-03:00</pubDate>
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      <title>Alicia Silverstone and Anne Hathaway, in love with Melissa</title>
      <description><![CDATA[ Two more actresses got into the group of famous Melissa fans: <a href=http://www.imdb.com/name/nm0000224 target=_blank>Alicia Silverstone</a> and <a href= http://www.imdb.com/name/nm0004266 target=_blank>Anne Hathaway</a>. 

The first one has just launched her book on healthy diets and ecological behaviors and, in an interview to <a href= http://www.ecostiletto.com/index.php?/Beauty/EcoCeleb target=_blank>EcoStiletto</a>, revealed she’s in love with Melissa. “Melissa makes these two shoes that are so great. They’re these black slightly raised flats with an open toe and a spider web gold shoe that is so awesome", said the star of “Clueless”, referring to Melissa Ultragirl and the Campana ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-11-03/alicia-silverstone-and-anne-hathaway-in-love-with-melissa</link>
      <pubDate>Tue, 03 Nov 2009 13:14:20 GMT-03:00</pubDate>
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      <title>Melissa, the company who pioneered &quot;elegant plastic&quot;</title>
      <description><![CDATA[ The rumor has already been spread in the main fashion publications: Melissa is the first jellies brand in the world to create plastic accessories valuing design and elegance. 

The verdict was inspired by Prada’s fashion show in Milan this month, which brought a very commented collection of accessories in plastic. According to Elisa Anniss in <a href=http://www.wwd.com/footwear-news/milan-fashion-week-urban-lights-2313338 target=_blank>WWD</a>: "And when it came to the rest of the shoes, it looked like Miuccia Prada had taken her lead from Melissa (the increasingly popular Brazilian brand) with plastic shoes". 

Similar opinions were published by websites like <a ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-10-01/melissa-the-company-who-pioneered-elegant-plastic</link>
      <pubDate>Thu, 01 Oct 2009 10:53:37 GMT-03:00</pubDate>
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      <title>50 Shoes that Changed the World</title>
      <description><![CDATA[ The London Design Museum has just completed a comprehensive overview of the 50 most revolutionary contemporary shoes. The book, which was launched during the <a href=http://www.londondesignfestival.com/ target=_blank>London Design Festival</a>, mentions Melissa twice by two of the brand’s collaborations: Melissa + Vivienne Westwood and Melissa + Zaha Hadid.  Melissa not only is recognized by its design, but also by developing thermally injected plastic. On sale <a href=http://designmuseumshop.com/whats-new/50-shoes target=_blank>here</a>. ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-10-01/50-shoes-that-changed-the-world</link>
      <pubDate>Thu, 01 Oct 2009 10:43:29 GMT-03:00</pubDate>
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      <title>Wing, the new – and very talked about – Melissa by Vivienne Westwood </title>
      <description><![CDATA[ Right after it appeared on Vivienne Westwood’s catwalk, during her Red Label line’s Summer 2010 collection presentation on the <a href="http://www.londonfashionweek.co.uk"  target="_blank">London Fashion Week</a>, the new Melissa Wing caught the attention of fans everywhere – specially on the internet and abroad, where the model will be soon available in stores such as Browns, Selfridges and Harvey Nichols, besides VW’s stores and websites like Hervia.com and Epaulet Shop.

 

With flat platforms and charming pairs of wings around the ankles, the most recent Melissa creation by the Queen of Punk appeared on the feet of all models during the fashion show, which happened on the 20th of ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-09-30/wing-the-new-and-very-talked-about-melissa-by-vivienne-westwood-</link>
      <pubDate>Wed, 30 Sep 2009 11:40:06 GMT-03:00</pubDate>
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      <title>Jessica Biel wears Melissa in Hollywood!</title>
      <description><![CDATA[ Comfort and style are essential to go shopping, especially if it’s in Hollywood. Jessica Biel, Justin Timberlake’s girlfriend, knows it well!

The actress has combined a total white look, very loose, with a flat Melissa Campana in a rosy golden color. The result was just perfect for a casual weekend by Hollywood’s shopping catwalk.

Born in Minnesota in 1982, Jessica Biel worked as a model before start acting in TV series like “7th Heaven” and movies like “The Illusionist”. 

See the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-09-09/jessica-biel-wears-melissa-in-hollywood</link>
      <pubDate>Wed, 09 Sep 2009 10:24:07 GMT-03:00</pubDate>
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      <title>Free your sexy punk side with Melissa Three Straps Elevated! </title>
      <description><![CDATA[ It’s already a huge success of Melissa’s Summer 2010 collection, walks around on the feet of trendy girls, is adored by Brazilian and international celebrities and has been designed by no one less than Vivienne Westwood, the queen of punk. 

Melissa Three Straps Elevated, with its high heels and form that embraces the feet, is one of Melissa’s most fetishist models. Easy to wear? Oh, yes. All you have to do is get in the sexy punk mood and try mixing styles, like Kate Moss did on the cover of the Melissa Plastic Dreams magazine’s second edition (see image). 

<b>Tips!</b>

If the look you desire is a 100% sensual (for example, to go to a party or out at night), skinny trousers (the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-09-04/free-your-sexy-punk-side-with-melissa-three-straps-elevated-</link>
      <pubDate>Fri, 04 Sep 2009 16:40:14 GMT-03:00</pubDate>
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      <title>Lorenzo Martone + Melissa in Nylon’s September edition!</title>
      <description><![CDATA[ For most people, he is Marc Jacob’s Brazilian boyfriend (or husband?). For those who know about fashion, Lorenzo Martone is the creative director behind some bombastic fashion editorials. One of the owners of “Chandelier Creative Advertising”, an agency with big clients such as Givenchy Parfums, Old Navy e Threeasfour, Lorenzo became Melissa’s creative consultant some months ago – and is already rocking our world. 

He’s the one in charge of Nylon magazine’s advertorial this month, in which Melissa is the protagonist with the artsy models of the brand’s latest collection. “The idea of making this editorial came up, because we wanted to be part of Nylon’s traditional event in Los Angeles. ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-09-02/lorenzo-martone-melissa-in-nylons-september-edition</link>
      <pubDate>Wed, 02 Sep 2009 14:46:13 GMT-03:00</pubDate>
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      <title>Talking about Melissa…</title>
      <description><![CDATA[ In fashion editorials, shopping sections, celebrity’s photos and articles, Melissa has appeared again this month in many important publications in and outside Brazil. 

In the United States, Vogue Teen (September issue) has included Melissa Lady Dragon in a colorful editorial with a perfume of the 80’s. Also, the New York Times published on the 17th of August an article about the revival of the jellies, titled “The Reincarnation of the Jelly Shoe, With a Designer Flair”. 

The text, by Jessica Michault, describes Melissa as the pioneers of plastic design, mentioning the brand’s partnerships with important designers during the last 30 years, such as Karim Rashid, Vivienne Westwood, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-08-26/talking-about-melissa</link>
      <pubDate>Wed, 26 Aug 2009 10:43:40 GMT-03:00</pubDate>
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      <title>Beth Ditto loves Melissa!</title>
      <description><![CDATA[ Polemic, feminist and one of the main faces of the indie rock’s new generation worldwide, Beth Ditto, <a href=http://www.gossipyouth.com/us/home target=_blank>The Gossip’s</a> singer, has been having more and more attention of the international media.

The result is that this trendy girl with a strong personality also influences her fans, which by the way are not few. Last year, Ditto has been chosen as the artist of year in the Glamour Awards.

And the singer has a special care for a genuine Brazilian product! She’s in love with Melissa and has already declared, in the first edition of <a href=http://www.thelovemagazine.blogspot.com/ target=_blank>Love</a>, the new magazine edited by ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-07-31/beth-ditto-loves-melissa</link>
      <pubDate>Fri, 31 Jul 2009 20:03:39 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-07-31/beth-ditto-loves-melissa</guid>
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      <title>30 years of Melissa on cable TV</title>
      <description><![CDATA[ The trajectory of Melissa, that becomes 30 this year, has been marked by TV commercials, which became part of publicity’s history in Brazil. That’s why the brand will celebrate the date with a special anniversary commercial that will be broadcasted in Brazil’s cable TV. 

From the 1st of August until the end of September, channels like Universal, Multishow, GNT, Fox, People & Arts, Sony, A&E, E!, Warner and Fashion TV will show the “Melissa 30 years” commercial together with programs focused on fashion, lifestyle, aesthetics and music. 

The advertising agency Casa Darwin is responsible for the concept of the piece, which presents three girl friends who have grown up wearing Melissa. ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-07-30/30-years-of-melissa-on-cable-tv</link>
      <pubDate>Thu, 30 Jul 2009 17:12:27 GMT-03:00</pubDate>
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      <title>French design biennial arrives in Brazil with Melissa’s sponsorship</title>
      <description><![CDATA[ <a href=http://biennalesaint-etienne.citedudesign.com/en/#/home target=_blank> “Cité Du Design”</a> is how the international design biennial launched in Saint Étienne last year is called. The event, which gathered in the French city professionals and brands specialized in sustainable design from all over the world, has grown, called attention and now arrived in Brazil. The cycle of exhibitions starts in Brasilia (13th - 23rd of August) and will pass through other three Brazilian capitals: Rio de Janeiro (3rd of September – 4th of October), Curitiba (15th of October – 21st of November) and Sao Paulo (30th of November – 1st of January of 2010). 

Melissa – <a ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-07-28/french-design-biennial-arrives-in-brazil-with-melissas-sponsorship</link>
      <pubDate>Tue, 28 Jul 2009 16:06:28 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-07-28/french-design-biennial-arrives-in-brazil-with-melissas-sponsorship</guid>
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      <title>Melissa für alle!</title>
      <description><![CDATA[ From the 1st to the 3rd of July, Berlin held the Bread & Butter tradeshow, a fun and exclusive fair with the best brands in the world. Can you tell who was a part of it? Yeah, Melissa!

But that was not our debut: Melissa has been an active player at B&B for a couple of years. This time, the Summer 2010 collection was the reason to check outour stand.

The result was pure success! Many people were willing to sell Melissa all over the world, and we had our international selling team along. Give it up for Spain, Italy, UK, Portugal, Canada, Israel and Panama representatives!

Read more about B&B <a href="http://www.breadandbutter.com/summer2009/” target=_blank>here</a>, and don’t forget ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-07-17/melissa-fur-alle</link>
      <pubDate>Fri, 17 Jul 2009 18:26:22 GMT-03:00</pubDate>
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      <title>French Plastic Museum includes Melissa in its collection</title>
      <description><![CDATA[ Museums are not anymore what they used to be: old and sometimes dusty. Nowadays, a museum can be a pretty modern place, with lots of technology behind creations and in the way of exhibiting objects.

That’s the case of a French Plastic Museum located in Oyonnax, in Southeastern France, close to the Swiss border. By choosing a very actual subject – plastic – and having a curatorship that is in tune with our times, this Plastic Museum has become one of Europe’s interesting cultural centers – which has, actually, chosen Melissa to integrate its permanent collection.

Only Brazilian representative in the museum, Melissa starts up participating in a exhibition called “C’Plastic” that gathers ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-07-02/french-plastic-museum-includes-melissa-in-its-collection</link>
      <pubDate>Thu, 02 Jul 2009 11:43:52 GMT-03:00</pubDate>
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      <title>Bonjour! É sexta-feira…2</title>
      <description><![CDATA[ …ou <i>vendredi</i>, em francês ;-)

Hoje, terceiro dia de SPFW, o dia começou com o desfile externo de Reinaldo Lourenço, na Faap. Já vamos em 15 coleções de verão 2009 apresentadas na semana paulista. Faltam 25, mais da metade, então muita novidade virá por aí!

Na Bienal, as passarelas começam a se movimentar às 15h30, com o desfile de Simone Nunes, e fecham as portas a grife carioca Animale, às 21h30.

E a Melissa mostra hoje mais um novo modelo da coleção Love Pirates! Dica: é da linha Anglomania, de Vivienne Westwood. Também teremos mais vídeos da TV Melissa e uma entrevista com Raquel Scherer, do marketing da Melissa, que contará as novidades da comunicação da marca para esta ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-06-19/bonjour-e-sexta-feira</link>
      <pubDate>Fri, 19 Jun 2009 11:29:26 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-06-19/bonjour-e-sexta-feira</guid>
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      <title>Celebrities wear Melissa in and outside of Brazil</title>
      <description><![CDATA[ Beth Ditto, the indie rock singer that became a cool symbol, is a declared fan of Melissa. Famous, among other things, for assuming with no prejudices that she wears big sizes, the woman leading <a href=http://www.thegossipmusic.com target=_blank>The Gossip</a> loves fashion and has already been photographed wearing her favorite Melissa models, as the Three Straps, in occasions such as the group’s concerts in Paris, a fashion editorial for Pop Magazine and the most recent edition of the French Elle. 

But Beth is not the only one. Vanessa Minillo, ex-MTV, present Entertainment Tonight Television correspondent and also the wife of Nick Lachey (Jessica Simpson’s ex-boyfriend), appeared on ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-06-09/celebrities-wear-melissa-in-and-outside-of-brazil</link>
      <pubDate>Tue, 09 Jun 2009 01:32:09 GMT-03:00</pubDate>
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      <title>Globo News talks about Grendene and Melissa</title>
      <description><![CDATA[ Melissa was the protagonist in an episode from Mundo S/A, a Globo News’ program (Brazilian network), last 28th of April. From New York, Giuliana Morrone presented the report that tells the story behind Grendene (the company behind Melissa), since its creation in 1971 until nowadays, when it became the greatest shoe producer in Brazil and abroad. 

Reporter Renata Ribeiro visited the company’s head-office and factory in Farroupilha (Rio Grande do Sul, Brazil), where she showed details of the shoe production, talked to creative director Edson Matsuo and revealed Melissa’s new design, technological and conceptual approach. 

The program, with plenty of beautiful images and useful ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-06-04/globo-news-talks-about-grendene-and-melissa</link>
      <pubDate>Thu, 04 Jun 2009 17:26:21 GMT-03:00</pubDate>
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      <title>Vivienne Westwood’s fashion show with Melissa in Singapore</title>
      <description><![CDATA[ This year’s edition of the main Singapore’s fashion week, named <a href=http://www.audifashionfestival.com target=_blank>Audi Fashion Festival Singapore</a>, had the participation of Vivienne Westwood, who has been invited by the event’s organization to present her winter collection on the 10th of May – the last of five days with mostly local fashion shows. Vivienne gave color to the catwalk placed in the Ngee Ann City Civic Plaza with the exuberant style of her Anglomania line, described by the local press as “a bold wearable winter”. The models wore Melissa Three Straps, one of the latest Melissas created by the queen of punk. Many local and foreign journalists attended the show, which ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-06-01/vivienne-westwoods-fashion-show-with-melissa-in-singapore</link>
      <pubDate>Mon, 01 Jun 2009 16:48:29 GMT-03:00</pubDate>
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      <title>Melissa + Campanas in Inhabitat magazine</title>
      <description><![CDATA[ The <a href=http://www.inhabitat.com/category/ny-design-week-2008 target=_blank>
New York Design Week</a>, the city’s main design event, has inspired Inhabitat magazine to announce in its <a href=http://www.inhabitat.com/2009/05/17/sustainable-style-melissa-campanas-in-new-colors target=_blank>website</a> the arrival of Melissa Campana in new colors to the United States.

“[Melissa Campana flats] Pay homage to the legendary Campana Brothers who designed these comfy masterpieces by showcasing their work - on your feet!”, says the text written by Yuka Yoneda.

The note, according to her, is a call to “all eco-fashionistas and design aficionados”. By the way, Melissa flats are 100% ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-05-22/melissa-campanas-in-inhabitat-magazine</link>
      <pubDate>Fri, 22 May 2009 13:24:27 GMT-03:00</pubDate>
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      <title>Melissa in Marie Claire’s reality show</title>
      <description><![CDATA[ Running and working hard is something that also belongs to the fashion world – and specially to this world. That’s the premise of the new reality show produced by Marie Claire, called “Running in Heels”. 

The show is broadcasted by the US television on Sundays and is getting more and more attention with its episodes on glamour and “hard working” in fashion. And also because of its characters – the neo fashionistas Ashley, Talita and Samantha, who work for Nina, the big fashion editor – that do the most impossibly elegant tasks and travel around the world to cover international fashion weeks for the magazine.

In one of these trips, Nina and her crew have been to Rio Fashion Summer, the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-05-07/melissa-in-marie-claires-reality-show</link>
      <pubDate>Thu, 07 May 2009 17:50:25 GMT-03:00</pubDate>
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      <title>Melissa: two prizes in the Brazilian main design award </title>
      <description><![CDATA[ Two design “Oscars” were handed to Melissa in the second edition of the Top XXI Mercado Design 2009 Award, promoted by the Brazilian magazine ARC Design with the goal to recognize and stimulate professionals and companies that build the Brazilian design. They were Highlight/Company (for Grendene) and Design in Plastic (for the brand’s collections). 

The award party took place in Sao Paulo on the 16th of April, with the sponsorship of Sebrae, Abiplast and the Istituto Europeo di Design (IED) and the participation of the competitors in the various categories of the event, such as Brastemp, Tramontina, Coza, Motorola, Tok & Stok and H. Stern. 

The winners were chosen in a process that ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-05-05/melissa-two-prizes-in-the-brazilian-main-design-award-</link>
      <pubDate>Tue, 05 May 2009 16:39:26 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-05-05/melissa-two-prizes-in-the-brazilian-main-design-award-</guid>
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      <title>Melissa + Zaha Hadid in Corso Como Milan</title>
      <description><![CDATA[ It takes place today, in Corso Como Milan, in Italy, the exclusive international lauch of Melissa + Zaha Hadid, which recently got the attention of Carla Sozzani, Corso Como’s creator and a passionate art and design collector. 

The event, organized by Carla in homage to Melissa, counts on the presence of fashion and design personalities, who are in the city to attend the important Milan Design Week, from the 22nd to the 27th of April.

The store’s incredible space was specially displayed for the occasion with totems for the product’s exhibition and screenings of the making of video with images of Zaha Hadid’s creation process of the shoe. Inspired by oriental bazaars and also by the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-04-22/</link>
      <pubDate>Wed, 22 Apr 2009 08:46:01 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-04-22/</guid>
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      <title>Melissa in the Bogotá fashion week</title>
      <description><![CDATA[ Through catwalks, Melissa travels the world. One of its most recent stops was Bogotá, the capital of Colombia, in the Winter 2010 fashion show of the local fashion designer <a href=http://www.colarte.com/colarte/conspintores.asp?idartista=5994 target=_blank>Sandra Cabrales</a>, during the 8th edition of the so called <a href=http://www.circulodelamoda.com/ target=_blank>Círculo de la Moda de Bogotá</a>, one of the most important Colombian fashion weeks. 

Sandra, who celebrates 20 years of her brand in 2009, received an homage in the event from In Fashion Magazine and the brand Cotton USA and showed a collection based in natural fabrics, claiming an ecological fashion that thinks on ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-04-07/melissa-in-the-bogota-fashion-week</link>
      <pubDate>Tue, 07 Apr 2009 12:39:33 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-04-07/melissa-in-the-bogota-fashion-week</guid>
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      <title>Zazo&amp;Brull shows “fantastic” looks with Melissa in Barcelona</title>
      <description><![CDATA[ <a href=http://www.zazobrull.com/ target=_blank>Zazo&Brull</a>, a brand from Barcelona, was born in 2000 with a clear goal, thought by its creators Xavier Zazo and Clara Brull: to tell inventive stories with its collections. 

In the last edition of 080 Barcelona Fashion, an event of the European fashion calendar that came up in July of 2007 as a platform for independent fashion designers of the Spanish vanguard, the couple presented their Winter 2009/10 collection, which they’ve named “Seres” (beings) and is inspired by dream of creating fantastic beings with “unreal personalities” and that could become living. 

On the catwalk, Zazo and Brull have mixed elements that recall nature, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-04-07/zazobrull-shows-fantastic-looks-with-melissa-in-barcelona</link>
      <pubDate>Tue, 07 Apr 2009 12:37:51 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-04-07/zazobrull-shows-fantastic-looks-with-melissa-in-barcelona</guid>
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      <title>Sailing with Melissa</title>
      <description><![CDATA[ Says V Magazine’s last edition that life on land is overrated. Up north, the new Spring plan is to pack and go for a chic sailing, giving special attention to the dress code. 

The tips of what to take are in V’s selection of accessories that make an inspiring navy trip, and it includes Melissas! The models chosen by the magazine are Lady Dragon and Ultragirl, both from Vivienne Westwood’s line. 

Prepare your neckerchief, a blue white striped t-shirt with some elegant shorts and choose your favorite Melissa. And don´t forget to get red fingernails ;-)

See V Magazine’s selection in the album. ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-03-19/sailing-with-melissa</link>
      <pubDate>Thu, 19 Mar 2009 16:25:49 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-03-19/sailing-with-melissa</guid>
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      <title>Melissa takes its “Plasticdreams” campaign to cable TV in Brazil</title>
      <description><![CDATA[ The “Plasticdreams” concept sums up Melissa’s timeless personality – a brand that works as a platform for the diffusion of fashion, design and culture information, having plastic as it curator. Being the base of the brand’s communication strategy abroad, the Plasticdreams campaign will start running also in Brazil, with inserts of the short films available at <a href=http:// www.melissaplasticdreams.com target=_blank>www.melissaplasticdreams.com</a> in the programs of some cable TV channels. 

The films, which illustrate the creative concepts behind products such as Melissa Campana (“Sustainable Dreams”), Melissa Zaha Hadid (“Zaha Hadid’s Dreams”) and Melissa Lady Dragon (“Vivienne ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-03-10/melissa-takes-its-plasticdreams-campaign-to-cable-tv-in-brazil</link>
      <pubDate>Tue, 10 Mar 2009 07:27:23 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-03-10/melissa-takes-its-plasticdreams-campaign-to-cable-tv-in-brazil</guid>
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      <title> Melissa in WWD</title>
      <description><![CDATA[  Melissa´s participation in Fashion Coterie, one of the most acclaimed trade fairs for women clothes and accessories in the United States, gave the brand a special mention in the <a href= http://www.wwd.com/markets-news/color-returns-coterie-aims-to-excite-2032470 target=_blank>WWD.com website</a>. In an article writen by Julee Kaplan about the event, Melissa is mentioned as one of the new products in the market that are able to fight the crisis for being alternative and stylish. "Melissa's plastic shoes are so great, they will do well for me, I'm sure", said Viki Burneikis, owner of French Twist in Three Oaks, Michigan. "I think that everyone is worried about business right now, but it ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-03-03/-melissa-in-wwd</link>
      <pubDate>Tue, 03 Mar 2009 11:29:23 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-03-03/-melissa-in-wwd</guid>
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      <title>Melissa in Japan... And Japan in Melissa!</title>
      <description><![CDATA[ The Japanese magazine <b>Story</b>, just like most fashion publications in Japan, has Melissa always in the sight of its ‘must buy’ selections of the season. But this month’s edition of <b>Story</b> brings a look even more interesting on the brand: how Melissa, a brand that creates with plastic, introduces in its language prints and details inspired by the Japanese culture, specially the Origami. The mention appears on a page that highlights various references on Japan in fashion.

In <b>Jille</b> magazine, Mary Jane, the first model created by Vivienne Westwood for Melissa, is who appears as a ‘must by’. And in <b>Senken</b>, the South African artist Esther Mahlangu is presented as the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-02-26/melissa-in-japan-and-japan-in-melissa</link>
      <pubDate>Thu, 26 Feb 2009 16:30:39 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-02-26/melissa-in-japan-and-japan-in-melissa</guid>
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      <title>LOVE, the new Bible of the Fashion Planet, is born</title>
      <description><![CDATA[ Fashionistas are more than anxious to welcome LOVE, the newest magazine of the Fashion Planet, which will be launched on the 19th of February in a special event at Dover Street Market, in London. 

The publication is just born, but has already a fashion Bible status. Behind the project, which foresees an edition every two years, is the top editor Katie Grand, ex-Pop magazine. For the pages of this first number, Katie made a selection of the main fashion, arts in general and music icons of today: Lilly Allen, Iggy Pop, Eva Mendes, Amy Winehouse, Sofia Coppola, Kate Moss e Agyness Deyn, who has been photographed as Queen Elizabeth. 116 of the 336 pages of the magazine are ads, including one ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-02-17/love-the-new-bible-of-the-fashion-planet-is-born</link>
      <pubDate>Tue, 17 Feb 2009 10:26:08 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-02-17/love-the-new-bible-of-the-fashion-planet-is-born</guid>
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      <title>In the mood for Valentine´s Day</title>
      <description><![CDATA[ Fashion addicts know: there is nothing in life like celebrating. That´s why there shouldn´t be any reason to miss a Valentine´s Day. Who doesn´t enjoy a special dinner with the beloved person or the very best friend?

Melissa is always in the mood for love, and that´s why we prepared a special selection of gift ideas to make your party begin. Take a look!

<b>Melissa Lady Dragon: sexy and romantic</b>
Perfect high heels and a big heart make Lady Dragon the perfect shoes to women that know how to mix sexiness and romanticism. It has just come out, but is already one of most celebrated models created by English fashion queen Vivienne Westwood for Melissa. 

<b>Melissa Three Straps: ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-02-13/in-the-mood-for-valentines-day</link>
      <pubDate>Fri, 13 Feb 2009 21:52:26 GMT-03:00</pubDate>
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      <title>Style, The Independent and Vogue want Melissa</title>
      <description><![CDATA[ Right after the official launching of Melissa’s new winter collection in Brazil during the Sao Paulo Fashion Week, many international websites started talking about the brand’s news – crazy to know when the new models will be available abroad. 

Style.com published a note inside the “Style file” blog about the model created by Esther Mahlangu exclusively for SPFW, telling how the consultant Erika Palomino managed to bring the artist to Brazil. Besides, the text – titled “Melissa’s Newest Fantastic Plastic” – begins with a big praise by saying that “when it comes to creative collaborations, Melissa, the Brazilian company that has elevated the plastic shoe to lofty heights many miles above ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-02-10/style-the-independent-and-vogue-want-melissa</link>
      <pubDate>Tue, 10 Feb 2009 15:51:15 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-02-10/style-the-independent-and-vogue-want-melissa</guid>
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      <title>Vogue Teen talks about Melissa</title>
      <description><![CDATA[ In March, the American edition of Vogue Teen talks twice about Melissa. The brand has been mentioned in an article on Zaha Hadid and the new creative collaborations of the fashion world an also in a selection of accessories and outfits inspired by the modern British style. 

In the first article, the highlight is Melissa + Zaha Hadid and other fashion collaborations by Zaha. The text says in the beginning: “Forget design-celebrities collaborations. Forward thinkers want to join forces with this boundary-pushing star of the architecture world”. 

And in the accessories selection, we find Melissa + Lady Dragon, which has the Anglomania by British fashion designer Vivienne Westwood. The ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-02-05/vogue-teen-talks-about-melissa</link>
      <pubDate>Thu, 05 Feb 2009 14:56:07 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-02-05/vogue-teen-talks-about-melissa</guid>
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      <title>Be ready to pack! Next stop: Africa</title>
      <description><![CDATA[ In Brazil, it is said the year only gets started after Carnival. That’s not true. It starts after the most important fashion week in Latin America, the Sao Paulo Fashion Week. At least for us, people in love with fashion. That’s why is already time no announce: SPFW is coming, and Melissa, which participates in the event as a sponsor for many years, comes more stylish and full of novelties than ever. 

In this season that announces Brazilian Winter 2009, Melissa comes dressed in Africa. Please make note: “Afromania”. This is the new collection’s title and, more than that, names the wills we all have for this year. Used to creative partnerships with artists all over the world, Melissa – ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-01-15/be-ready-to-pack-next-stop-africa</link>
      <pubDate>Thu, 15 Jan 2009 13:28:17 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-01-15/be-ready-to-pack-next-stop-africa</guid>
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      <title>Pamela Anderson in Melissa</title>
      <description><![CDATA[ In a recent appearance in Miami, Pamela Anderson seems to have forgotten her trousers, but not her Melissa. Wearing a mini shorts in an art gallery and then a short dress in a party at Fontainbleau, the actress was photographed in Melissa Lady Dragon – a high heels model, which is part of the new collection created by Vivienne Westwood for the brand. 

Vivienne, by the way, met Pamela in an event in Los Angeles, where she invited the blond to be the star in her label’s spring-summer campaign. Since the show of the British fashion designer in the London Fashion Week in September, where Pamela sat on the first row, the two seem to be close friends. ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2009-01-06/pamela-anderson-in-melissa</link>
      <pubDate>Tue, 06 Jan 2009 11:41:40 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2009-01-06/pamela-anderson-in-melissa</guid>
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      <title>Beth Ditto’s favorite</title>
      <description><![CDATA[ Fashion and provocative, Beth Ditto, <a href=http://www.thegossipmusic.com target=_blank>The Gossip</a>’s front woman, is crazy for fashion and – according to what she recently declared in France – also for Melissa. In one of The Gossip’s shows in Paris, Beth wore Melissa Three Straps, a new model designed by Vivienne Westwood for the brand. “Melissa is one of my favorite labels”, declared today’s most polemic character in the show business, who has no problems in affirming her homosexuality or her big size. In a recent edition of Pop Magazine, Beth was a highlight in a fashion editorial in which she wears clothes specially made for her by top labels such as McQueen, Chanel, Chalayan and ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-12-17/beth-dittos-favorite</link>
      <pubDate>Wed, 17 Dec 2008 10:06:52 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-12-17/beth-dittos-favorite</guid>
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      <title>Melissa in the Saint Étienne International Design Biennial</title>
      <description><![CDATA[ In Saint Étienne – an old mining small town converted in industrial city in France – happened from the 15th to the 30th of November the Saint Étienne International Design Biennial, created by Saint Étienne Higher School of Art and Design (the former École Régionale des Beaux-Arts). Celebrating 10 years this year, the event offered different activities, such as exhibitions and meetings, in which Melissa participated together with international companies and guests. 

In the exhibition area, Melissa’s space was a meeting point between visitors and the brand’s products, which were present by monitors that were updated on sustainable democratic design and on Grendene’s projects, which, by the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-12-16/melissa-in-the-saint-etienne-international-design-biennial</link>
      <pubDate>Tue, 16 Dec 2008 10:32:57 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-12-16/melissa-in-the-saint-etienne-international-design-biennial</guid>
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      <title>Grendene on Época Negócios: “Design is sustainable or it’s not design”</title>
      <description><![CDATA[ Grendene’s positioning on sustainability was featured on an article published by Brazilian magazine Época Negócios in October, with special attention to the projects developed inside the company with Melissa. 

Discussing the polemic around PVC and measures taken by companies that deal with the material, the magazine traced a profile of Grendene, which produces its own recyclable and free of lead and heavy materials PVC since 1996. The corporation is described by the author of the text, Camila Hessel, as an “audacious company, based on design democratization”. 

As for Melissa, the brand appears as the main channel with consumers and the most creative space inside Grendene. “Design is ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-12-10/grendene-on-epoca-negocios-design-is-sustainable-or-its-not-design</link>
      <pubDate>Wed, 10 Dec 2008 13:20:12 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-12-10/grendene-on-epoca-negocios-design-is-sustainable-or-its-not-design</guid>
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      <title>Brogues and Melissa Joy, by Lisa Armstrong for Times Online</title>
      <description><![CDATA[ The Oxford shoes – or brogues – returned to fashion more or less one year ago. One year, by the way, is the time it takes for Lisa Armstrong, a well recognized English journalist who writes for the <b>Times</b> and <b>Times Online</b>, to adapt herself to the latest trends – a characteristic, according to her, that puts her closer to Everywoman. That’s why it took her a little to embrace boyish girlinessness, of which brogues are the most modern representatives these days. 

Melissa Joy – Melissa’s version of the Oxford shoes – has been especially mentioned in an article on how to use brogues, written by Lisa to <b>Times Online</b> (read it <a ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-12-01/brogues-and-melissa-joy-by-lisa-armstrong-for-times-online</link>
      <pubDate>Mon, 01 Dec 2008 18:52:42 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-12-01/brogues-and-melissa-joy-by-lisa-armstrong-for-times-online</guid>
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      <title>Go clog!</title>
      <description><![CDATA[ Maybe in the past, the clog – the famous Dutch sabot – was a heavy accessory associated with typical clothing of the north of Europe, made of wood and useful, maybe, for decoration. Fashion knows how to play with accessories, and who knows how to play with fashion gets it right using them to compose a nice look. Accessories – it’s never much to say – always help one to invent new trendy looks. 

Many international publications have already photographed Melissa Clog in ultra fashion editorials. One example is the French magazine Technikart Mademoiselle, which has published in its recent October edition an alternative editorial with the shoe, wore by a model using a pig mask. From France, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-11-25/go-clog</link>
      <pubDate>Tue, 25 Nov 2008 18:03:29 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-11-25/go-clog</guid>
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      <title>Plastic perfect!</title>
      <description><![CDATA[ So has the website of fashion magazine Nylon, from the United States, referred to Melissa: “Plastic made perfect”. 

In a note telling that the models of the brand are available for sale in the country, journalist Faran Krentcil says that people in love with shoes don’t have to fly anymore to Brazil (or Mexico, like Krentcil used to do) to get stylish and comfortable jelly shoes, with heels or flat, from the Brazilian brand.

The tip for the North-Americans is to visit the Epaulet boutique, which is in Brooklyn, New York, or buy the models they wish on the net. Epaulet used to occasion to highlight on its first page its selection of Melissas from the latest collection. 

Read Nylon’s ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-11-13/plastic-perfect</link>
      <pubDate>Thu, 13 Nov 2008 16:40:10 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-11-13/plastic-perfect</guid>
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      <title>I-D interviews Zaha Hadid and mentions Melissa as the inventor of jelly shoes </title>
      <description><![CDATA[ I-D’s December edition has just come out with a beautiful cover and a big surprise inside: a complete interview with Zaha Hadid, in which Melissa is mentioned as the big “inventor” of the jelly shoes. 

The text, signed by Charlie Porter, includes a great profile of Zaha – very accessible as one can see in the beginning of the text, when she talks with the journalist about drag queens, hair and make up – and the main highlights of her career, including future plans. “We have met because Hadid has collaborated with Brazilian footwear company Melissa”, wrote Porter, who defines Zaha as “the award-winning architect, whose groundbreaking work consistently pushes the boundries of architecture ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-11-13/i-d-interviews-zaha-hadid-and-mentions-melissa-as-the-inventor-of-jelly-shoes-</link>
      <pubDate>Thu, 13 Nov 2008 16:29:56 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-11-13/i-d-interviews-zaha-hadid-and-mentions-melissa-as-the-inventor-of-jelly-shoes-</guid>
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      <title>Melissa lands on Philippine Fashion Week’s catwalks</title>
      <description><![CDATA[ Melissa’s trip around the world started some years ago, and since then the brand has been landing in all kind of destinies: from the most agitated capitals to the most special places that preserve its local culture. That’s the case of the Philippines, in Asia, where Melissa participated in October in two fashion shows inside the Philippines Fashion Week: Dave Estien Quijano’s and Mich Dulce’s. 

Both national labels are very feminine and focused in young women’s fashion. Dave Estien Quijano presented party dresses with geometrical shapes and neutral colors – all combined with high and flat Melissas. Mich Dulce, with a more romantic style in the details (for example, the precious head ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-11-13/melissa-lands-on-philippine-fashion-weeks-catwalks</link>
      <pubDate>Thu, 13 Nov 2008 15:47:53 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-11-13/melissa-lands-on-philippine-fashion-weeks-catwalks</guid>
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      <title>Travelling around Turkey </title>
      <description><![CDATA[ During this year, Melissa has been talked about in the press also in Turkey, where fashion and design magazines published notes on the brand and included its models in editorials. Among the ones with the best images, is Elele (August edition), specialized in young fashion, which put Melissas in a plastic bag filled with water, calling attention to plastic accessories that were hits of the Turkish summer. 

ALL (October), which talks about fashion and design, highlighted Melissa Joy among different design objects made of plastic. Locals Elle (July) and Marie Claire (September) also sent their messages, as well as Haftasonu (July) and Hurriyet Pazar – all of them included Melissa in their ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-11-06/travelling-around-turkey-</link>
      <pubDate>Thu, 06 Nov 2008 16:02:44 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-11-06/travelling-around-turkey-</guid>
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      <title>Comedian Sarah Silverman on TV wearing Melissa</title>
      <description><![CDATA[ Sarah Silverman, today one of the most acclaimed stars of US television for her “The Sarah Silverman Program”, among other things, is an actress, comedian, singer, writer and, besides all that, wears Melissa.

Sarah – who won an Emmy in 2008 for <a href=http://uk.youtube.com/watch?v=WLG3S5WzHig target=_blank>best song of the year</a> – showed up last 17th of October at the British show “Friday Night with Jonathan Ross” with Melissa on her feet. Going for a romantic and casual style, the comedian wore a short strapless dress, a black cardigan, a colored panty hose and Melissa Vynil (fuchsia). 

“Friday Night with Jonathan Ross” is a weekly interviews show with a comical touch, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-31/comedian-sarah-silverman-on-tv-wearing-melissa</link>
      <pubDate>Fri, 31 Oct 2008 12:21:50 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-31/comedian-sarah-silverman-on-tv-wearing-melissa</guid>
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      <title>Melissa now in Lane Crawford, Hong Kong’s best department store</title>
      <description><![CDATA[ Just like Manhattan, in New York, the north of the Hong Kong Island has the highest profile in the region when it comes to creativity, trends and fashion. 

Melissa, available in the most important Asian markets, now announces its presence in Lane Crawford, Hong Kong’s best and exclusive department store, located in the most important commercial sights of the island. 

Founded in 1850, Lane Crawford’s stores have ample spaces, inspired in art galleries, with continuous exhibitions of themes related to the product lines they commercialize and special attention to technology, lightening, innovating materials and customized client attention. 

In the following months, Melissa’s summer ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-28/melissa-now-in-lane-crawford-hong-kongs-best-department-store</link>
      <pubDate>Tue, 28 Oct 2008 16:17:29 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-28/melissa-now-in-lane-crawford-hong-kongs-best-department-store</guid>
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      <title>Melissa at Kitson’s</title>
      <description><![CDATA[ Where do celebrities hide in the USA? If Los Angeles is by far the city of celebrities in North America, Kitson – located right in the middle of Beverly Hills, the trendiest neighborhood in LA – is the temple where Lindsay Lohan, Paris Hilton, Britney Spears, Courtney Love, Madonna, Victoria Beckham and many other famous girls meet. No exactly to hide: to shop and get clicked for the main magazines of the show business.

The thing is that Kitson, more than paparazzi shoots, gathers the most exclusive fashion brands. With an area of 5.000 square meters on Robertson Boulevard, the shop was born in the year 2000, when Fraser (Kitson) Ross, who owned before a similar store in Toronto, Canada, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-24/melissa-at-kitsons</link>
      <pubDate>Fri, 24 Oct 2008 13:23:22 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-24/melissa-at-kitsons</guid>
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      <title>En français! Melissa highlighted on WAD and other French publications</title>
      <description><![CDATA[ Melissa has been talked about a lot in the French press during September and October, getting great images of models such as Joy, Melissa + Zaha Hadid, Hello e Ultragirl published in different fashion magazines, which can be admired without any need of speaking French (!). 

Images, as we know, are worth a thousand words. That is what proved the cool modern magazine WAD, edited in France and available all around Europe, which has published in its 35th edition (whose theme is “Friends”) a beautiful whole page with Melissa Joy + Alexandre Herchcovitch, playing with the fact that the model looks like a smoking suit.

Totally focused on fashion, the <a href=http://www.wadmag.com/wadmag ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-10/en-francais-melissa-highlighted-on-wad-and-other-french-publications</link>
      <pubDate>Fri, 10 Oct 2008 10:34:34 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-10/en-francais-melissa-highlighted-on-wad-and-other-french-publications</guid>
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      <title>Melissa and celebrities in the United States; see video with Whoopi Goldberg</title>
      <description><![CDATA[ Melissa’s trajectory outside of Brazil is also constructed through unknown paths, as some interesting stories related to the brand show. Among the most recent, is the one regarding the actress Whoopi Goldberg, who during a trip to Paris, got to know Melissa by an ad published in the French magazine Numerò and fell in love with its models.

Going back to the States, Whoopi contacted the local distributer, bought several pairs for her personal use and, spontaneously, included a special presentation about Melissa in her <http://abc.go.com/daytime/theview/index target=_blank>The View</a> – a daily program presented by Whoopi, Barbara Walters, Joy Behar, Sherri Shepard and Elisabeth Hasselbeck ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-09/melissa-and-celebrities-in-the-united-states-see-video-with-whoopi-goldberg</link>
      <pubDate>Thu, 09 Oct 2008 11:08:10 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-09/melissa-and-celebrities-in-the-united-states-see-video-with-whoopi-goldberg</guid>
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      <title>Melissa around the world through fashion editorials</title>
      <description><![CDATA[ Have you been looking some international magazines lately? In the last months, the editorials of the best fashion and design magazines in Europe, North America and Japan pointed their cameras to Melissa. 

In Portugal, Melissa + Zaha Hadid was talked about in Elle’s anniversary edition in October, inside ‘Fashion Mix’, as well as in the local <a href=http://www.xl.pt/mrkt/vogue/    target+_blank>Vogue</a>Vogue</a>’s September edition, in the ‘Fax’ section, which highlights what’s new in the world of creative collaborations.

In Canada, <a href=http://www.louloumagazine.com/ 
 Target=_blank>Loulou</a> and <a href=http://www.flare.com/ target=_blank>Flare</a> – both magazines specialized ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-09/</link>
      <pubDate>Thu, 09 Oct 2008 10:47:43 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-09/</guid>
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      <title>Melissa + Campana Brothers for sustainability </title>
      <description><![CDATA[ Besides producing recyclable shoes using less energy as possible, Melissa invests more and more in projects pro-sustainability. Together with Brazilian designers Fernando and Humberto Campana, partners of the brand for some years now, Melissa created a strategy of artistic intervention with guerilla actions, which is being held in Sao Paulo and in Rio de Janeiro since the beginning of September. 

Over 75 punch bags (see picture) have been placed in strategic points to generate changes in the landscape and interaction with the public, while messages on sustainability, combined with images of the Corallo chair, from the Campanas, have been projected on walls of both cities. The action’s ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-03/melissa-campana-brothers-for-sustainability-</link>
      <pubDate>Fri, 03 Oct 2008 11:20:56 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-03/melissa-campana-brothers-for-sustainability-</guid>
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      <title>Melissa highlighted at Vivienne Westwood’s + new stores </title>
      <description><![CDATA[ In full swing during Milan Fashion Week (20th-27th September), Vivienne Westwood’s shop windows – located right in the center of the city, with the best shops of the Italian fashion capital, where fashionistas are circulating during these days – highlighted the Melissas created by the fashion designer for the brand’s Autumn/Winter 2009 collection, launched in January during the Sao Paulo Fashion Week.  The same happens in Vivienne’s boutique in Tokyo, Japan, where the models Anglomania Mary Jane and Ultragirl also received special attention. 

But that’s not all on the brand’s international circulation: Melissa has just agreed its presence at more department stores in the United States ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-02/melissa-highlighted-at-vivienne-westwoods-new-stores-</link>
      <pubDate>Thu, 02 Oct 2008 11:24:19 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-02/melissa-highlighted-at-vivienne-westwoods-new-stores-</guid>
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      <title>Melissa Party + Zaha Hadid in London: get to know the details and check out the pictures!</title>
      <description><![CDATA[ “Only after that, one could feel London Fashion Week was over” said Lee Carter about the Melissa + Zaha Hadid launching party that took place last Thursday, September 18th.
The North-American journalist had such an inspiring and meticulous depiction of the event for the highly important Hintmag.com that we decided to start from there to tell in details what went down on the super-party, which featured the presence of “fashiontelligentsia”– in Carter’s words – on a night that has already become legendary.

“Brilliant”, according to Carter, was  the location choice – The Wapping Project art and culture center – that made the guests organize taxis and cars in advance, which made everything ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-10-01/melissa-party-zaha-hadid-in-london-get-to-know-the-details-and-check-out-the-pictures</link>
      <pubDate>Wed, 01 Oct 2008 15:59:01 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-10-01/melissa-party-zaha-hadid-in-london-get-to-know-the-details-and-check-out-the-pictures</guid>
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      <title>Melissa + Zaha Hadid: London Fashion Week’s highlight</title>
      <description><![CDATA[ It happened! The title of “best party of the London Fashion Week” was by general agreement given to Melissa + Zaha Hadid’s launching party, which gathered all fashionistas in London last Thursday, 18th of September, during London Fashion Week. With Zaha herself, the giant copy of the boots as part of the decoration, Champaign with rose petals and one of the most incredible sceneries in London – The Wapping Project –, the guests had fun with the music played by Jefferson Hack and the DJs Pippa Brooks e Andrea Gorgerino, from Ponystep – whose photos, done by top photographer Alastair Allan, from the <a href=http://www.dirtydirtydancing.com target=_blank>Dirty Dirty Dancing</a> website (about ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-09-24/melissa-zaha-hadid-london-fashion-weeks-highlight</link>
      <pubDate>Wed, 24 Sep 2008 11:24:50 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-09-24/melissa-zaha-hadid-london-fashion-weeks-highlight</guid>
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      <title>Zaha for The Independent: “This was such fun to work on”</title>
      <description><![CDATA[ Double page gave The Independent’s design issue last Saturday (13th of September) to Zaha Hadid – which appears on the top of a large article on changes that refresh the work of designers – and other artists. Written by Charlotte Philby, the text is a collection of interviews that follow the question: “What happens when designers need a change?” 

Zaha reveals she ways wanted to expand her repertory, working in areas beyond architecture. So, Melissa came into her life with an appealing project: "I'd known of the brand for some time," she says, "and I've always really loved shoes, generally. A few years ago, I was invited by Melissa to work with them on a pair of our own creation. We've ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-09-16/zaha-for-the-independent-this-was-such-fun-to-work-on</link>
      <pubDate>Tue, 16 Sep 2008 16:32:42 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-09-16/zaha-for-the-independent-this-was-such-fun-to-work-on</guid>
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      <title>Interview: Eduardo Jordão talks about Melissa’s big party in London</title>
      <description><![CDATA[ Fashionistas are already counting the days for Melissa + Zaha Hadid’s launching party, which will take place in <a href=http://www.thewappingproject.com target=_blank>The Wapping Project</a>, in London, on the 18th of September. The event is expected to be a highlight on the social agenda of <a href=http://www.londonfashionweek.co.uk target=_blank>London Fashion Week</a> (14th to 19th of September). 

Eduardo Jordão de Magalhães, the man behind Melissa’s international marketing and projects like partnerships with important designers, anticipated some of the party’s details. Zaha is coming, great music is guaranteed, MAC gifts and more… 

Take a look at the chat ;-)

<b>How is ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-09-12/interview-eduardo-jordao-talks-about-melissas-big-party-in-london</link>
      <pubDate>Fri, 12 Sep 2008 14:14:39 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-09-12/interview-eduardo-jordao-talks-about-melissas-big-party-in-london</guid>
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      <title>Melissa on business headlines</title>
      <description><![CDATA[ In an article that describes the international profile of the brand, Melissa has been featured last Friday (09.05) by Valor Econômico, a Brazilian newspaper from Sao Paulo, specialized in economy and business. 

Journalist Vanessa Barone interviewed Melissa’s operations director, Paulo Pedó Filho (better known as Paulinho), who talked about export strategies of the brand, which has been through a restructuration process for the last five years. The text mentions the big Melissa + Zaha Hadid launching party that is going to happen next 18th of September in London, during the London Fashion Week. “It will be our most important international launching”, said Paulinho to the paper. 

The ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-09-08/melissa-on-business-headlines</link>
      <pubDate>Mon, 08 Sep 2008 11:51:25 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-09-08/melissa-on-business-headlines</guid>
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      <title>From &quot;A&quot; to Zaha: The Guardian highlights the architect’s splash in fashion</title>
      <description><![CDATA[ Just a step away from London Fashion Week and its trends for the next European summer, the British newspaper The Guardian released its list of A-Z fashionable tips for the autumn in London – which starts in the end of this month. According to the journalist Maggie Davis, the author of the guide, Zaha Hadid’s (Z) splash in fashion – thanks to her partnership with Melissa – is one of the big happenings this year. 

“She's collaborated with Melissa, a Brazilian firm specializing in plastic shoes, to make footwear as complex and curvaceous as her buildings”, says the text, which highlights that the boots created by Zaha are “the ultimate in comfort”. Zaha’s collaboration with Chanel to design ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-09-03/from-a-to-zaha-the-guardian-highlights-the-architects-splash-in-fashion</link>
      <pubDate>Wed, 03 Sep 2008 16:04:35 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-09-03/from-a-to-zaha-the-guardian-highlights-the-architects-splash-in-fashion</guid>
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      <title>Melissa + Zaha Hadid launching party in London </title>
      <description><![CDATA[ Melissa is proud to announce its big Melissa + Zaha Hadid launching party on the 18th of September in London, organized by some of the best local professionals. Conceived to be the highest point on the social agenda of the fashionistas during London Fashion Week, the party will take place in the historic Wapping Hydraulic Power Station, in East London, where the hip restaurant <a href=http://www.thewappingproject.com/ target=_blank>The Wapping Project</a> – one of Zaha’s favorites – is located. Zaha promises a stop by, coming directly from the Bienal in Venice. At the door, together with a giant prototype of the boot created by the architect for Melissa, top PR Mandi Lennard will be ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-08-26/melissa-zaha-hadid-launching-party-in-london-</link>
      <pubDate>Tue, 26 Aug 2008 16:44:23 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-08-26/melissa-zaha-hadid-launching-party-in-london-</guid>
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      <title>Press: Melissa Plastic Dreams ads and Melissa on fashion editorials</title>
      <description><![CDATA[ Melissa’s international campaign, Melissa Plastic Dreams, is already circulating in some of the most important fashion and design magazines. The ads, made exclusively for the international market and based on the forms of Melissa’s products, are being published in the September issues of Dazed&Confused (European and Japanese editions), I-D, V Magazine and Vogue Pelle. As for spontaneous fashion editorials, many of the hippest publications in the Fashion Planet are to mention, including the Vogue Italy (August 2008 edition), which shows Melissa Night Sky together with a selection of ballerinas in its Shopping section; and Japanese magazine Brutus, which gave its cover to the stylish girls of ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-08-26/press-melissa-plastic-dreams-ads-and-melissa-on-fashion-editorials</link>
      <pubDate>Tue, 26 Aug 2008 16:33:18 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-08-26/press-melissa-plastic-dreams-ads-and-melissa-on-fashion-editorials</guid>
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      <title>Melissa featured on Japanese magazine GISELE</title>
      <description><![CDATA[ We don’t know if the name is inspired by the Brazilian übermodel Gisele Bündchen, but the fact is Japan has a fashion magazine for girls around their 20’s that is called GISELe. 

Gisele calls itself the “magazine for women who want to live free and with confidence”. Actually there is no better place to talk about Melissa. So it is, that the Japanese magazine published a whole page with various Melissas and the following title: “I want it!”. 

G.V.G.V., Emilio Pucci, Cacharel, Ash & Diamonds, Diesel and Pierre Cardin are some of the brands that are regularly covered in the magazine.

GISELe has a circulation of 97.000 copies and is distributed by Shufu no Tomo, which also publishes ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-08-07/melissa-featured-on-japanese-magazine-gisele</link>
      <pubDate>Thu, 07 Aug 2008 14:18:58 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-08-07/melissa-featured-on-japanese-magazine-gisele</guid>
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      <title>Melissa + Zaha: news avalanche!</title>
      <description><![CDATA[ An avalanche of news about Melissa’s partnership with the acclaimed Iraqi architect Zaha Hadid has taken over several websites and newspapers outside of Brazil since Melissa announced Zaha’s model, last 28th of July. From the important British newspaper Times Online to different style blogs, the pair Melissa + Zaha has received the most flattering comments!

See the highlights so far:

:: <b><a href=http://women.timesonline.co.uk/tol/life_and_style/women/fashion/article4418375.ece target=_blank>Times Online, England</a></b>
The British newspaper Times Online, chosen the news website of the year by “2008 Newspaper Awards”, even gave Melissa its first page. Besides describing the project ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-08-05/melissa-zaha-news-avalanche</link>
      <pubDate>Tue, 05 Aug 2008 23:21:19 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-08-05/melissa-zaha-news-avalanche</guid>
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      <title>Soen Japan: “Melissa from Brazil”</title>
      <description><![CDATA[ Japan has its eyes on Melissa (and Melissa, of course, has its eyes on Japan). The Japanese articles on Melissa are always great and bring a lot of information, interviews, great images and, better yet, an extensive photo gallery of Melissa’s models they love.

Soen Magazine has just launched its September edition with a large article on Melissa. The story, named “Melissa from Brazil”, started with an interview with creative director Edson Matsuo (who is a Japanese descendent) and grew with a visit to Galeria Melissa and a profile of the brand.

Nylon Japan, which always talks about Melissa’s news, has also published a note on some models, highlighted inside a selection of best labels ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-08-01/soen-japan-melissa-from-brazil</link>
      <pubDate>Fri, 01 Aug 2008 11:33:53 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-08-01/soen-japan-melissa-from-brazil</guid>
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      <title>Our video reveals: how a big boot is born</title>
      <description><![CDATA[ Those who walked through Oscar Freire Street, in Sao Paulo, or saw the pictures of Galeria Melissa’s façade (which since the beginning of June includes a huge reproduction of a new Melissa model created by Iraqi architect Zaha Hadid), could hardly avoid the question: how is a big boot born???

Well, we tell you the process is not easy. The reproduction, totally faithful to Zaha’s Melissa, was made of resin, in a 100% handmade process with different stages of mounting and finishing that was registered in video by us. And now, here it is, available for the curious ones. 

See the video and leave your comments… But please don’t try it at home ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-29/our-video-reveals-how-a-big-boot-is-born</link>
      <pubDate>Tue, 29 Jul 2008 11:38:17 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-29/our-video-reveals-how-a-big-boot-is-born</guid>
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      <title>Vivienne Westwood and Melissa in Berlin</title>
      <description><![CDATA[ Those who follow every news going on the Fashion Planet, already know that the <a href=http://www.mercedes-benzfashionweek.com target=_blank>Berlin Fashion Week</a>, the German main fashion event, happened between the 17th and the 20th of July, presenting the Summer collections of around 18 hip European designers. 

One of the most awaited shows was Vivienne Westwood’s. The lady of punk closed the fashion week with her Anglomania collection and with it, <i>voilá</i>, the new Melissa Lady Dragon + Vivienne, wore by 19 models in the casting. 

Lady Dragon, a charming high sandal with a peep toe in “V”, is an original creation from Melissa and was launched this month during Bread&Butter, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-24/vivienne-westwood-and-melissa-in-berlin</link>
      <pubDate>Thu, 24 Jul 2008 10:43:32 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-24/vivienne-westwood-and-melissa-in-berlin</guid>
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      <title>Melissa on the streets</title>
      <description><![CDATA[ With Melissa’s growing presence in the international market, it’s easier and easier to find Melissas on hip girls’ feet, walking around the main fashion capitals. Take a look at the picture we’ve taken from those stylish women – and how the brand inspires creativity in urban trendy ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-22/melissa-on-the-streets</link>
      <pubDate>Tue, 22 Jul 2008 17:33:18 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-22/melissa-on-the-streets</guid>
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      <title>Gladiators: this summer’s best </title>
      <description><![CDATA[ Whoever is paying attention on the last red carpet events knows that the shoe of the moment is the gladiator sandal. Wanna an example? Actress Gwyneth Paltrow was the queen of every photograph on Cannes Film Festival, last May, as well as in some other casual occasions, wearing hers. 

Gisele Müller’s Brazilian blog, Moda e Estilo Online, has presented a selection of powerful gladiators, in Brazil and abroad, as well as of celebrities that have been wearing the shoe – which is absolutely in. Melissa Mistery, a new model of the Summer 2009 collection, was one of Gisele’s highlights.

For those who are fond of gladiators, Melissa Mistery will be soon available in stores. Don’t miss it ;-) ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-16/gladiators-this-summers-best-</link>
      <pubDate>Wed, 16 Jul 2008 10:37:59 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-16/gladiators-this-summers-best-</guid>
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      <title>On vacation: Melissa for cold and hot weather!</title>
      <description><![CDATA[ This is being versatile: in July, under the Equator, where it is winter, as well as in the north hemisphere, where it is summer, Melissa is present both in every magazine editorial and on fancy girls’ feet. 

In South America, where it is cold now (but not so much), Brazilian magazine Capricho has chosen  some ideal pieces to leave the school uniform behind and go for a easygoing look. Guess who was there? Melissa Sweet Lips + Isabela Capeto, in yellow, matching a very nice outfit and great accessories. 

In the upper part of the globe, where the heat is up, the French magazine Voici has pointed out a special selection for the beach and highlighted Melissa Affair, which is Mischa ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-16/</link>
      <pubDate>Wed, 16 Jul 2008 10:32:37 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-16/</guid>
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      <title>Melissa: stopping place at Bread&amp;Butter, in Barcelona</title>
      <description><![CDATA[ Melissa celebrates another high-spirited participation on Bread&Butter, one of the most important young and urban fashion international events that takes place in Barcelona and is a highlight in the European fashion circuit. 

This edition, which received 90.000 professionals during four days (from the 2nd to the 4th of July), came with the slogan “New order all the way!” and presented the collection of several countries, such as Spain, Portugal, France, Belgium, Holland, Russia, Japan, Israel, Turkey and United Arab Emirates – besides some South American representatives as well.

Presenting the new Summer collection, called Melissa Plasticdreams in the international market, Melissa’s ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-11/melissa-stopping-place-at-breadbutter-in-barcelona</link>
      <pubDate>Fri, 11 Jul 2008 12:20:00 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-11/melissa-stopping-place-at-breadbutter-in-barcelona</guid>
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      <title>Inside Agyness Deyn’s closet</title>
      <description><![CDATA[ The model of the moment is English, has short blond hair and – to leave no doubt she has an outstanding personality – catches all attention outside catwalks and studios. 

Agyness Deyn, who is 25 years old and has a parallel career as a singer, is stylish and has been redefining British girls’ closets with her classical-street-modern looks. And it is exactly for being fashion-conscious that she grabs one campaign after another (including Burberry’s, which had Kate Moss before, and also the campaign of the brand’s new perfume, The Beat), has been chosen the best model of 2007 in the British Fashion Awards and is a friend of every cool fashion designer in London.

Well, Agyness happened ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-08/inside-agyness-deyns-closet</link>
      <pubDate>Tue, 08 Jul 2008 09:36:34 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-08/inside-agyness-deyns-closet</guid>
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      <title>Vivienne and Melissa in Dazed&amp;Confused Japan</title>
      <description><![CDATA[ For fashion outsiders to be pleased, the July/August edition of Dazed&Confused Japan has Vivienne Westwood as the invited editor. The English fashion designer brought her manifesto “Active Resistance to Propaganda” – in which she talks about a conscious consumer that doesn’t go with the flow, but is guided by his/her own attitudes – to the pages of a magazine that is among the most interesting and modern today. Along with Vivienne, this edition has a special report about the Melissas created by the designer. Nothing can really be understood of the text in Japanese, but, for Melissa, there’s plenty of pride in being part of such a fashion team. 

See the pictures and share that good ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-08/vivienne-and-melissa-in-dazed-confused-japan</link>
      <pubDate>Tue, 08 Jul 2008 09:31:52 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-08/vivienne-and-melissa-in-dazed-confused-japan</guid>
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    <item>
      <title>Melissa, now in Browns</title>
      <description><![CDATA[ Melissa celebrates its arrival to Browns, one of the most sophisticated multilabel stores in London, with the model Melissa Joy + Alexandre Herchcovitch, available in black and in black & white. Created in 1970 by Joan Burnstein, Browns has grown from a small boutique on South Molton Street to one of the must-see fashion spots in London. Mixing acclaimed labels with new proposals, the store is known for bringing out new talents of world fashion.

<a href="http://www.brownsfashion.com/pages/search/search.asp?txtSearch=melissa&submi&cookie%5Ftest=1">Click here</a> to see Melissa in Browns.


 Vivienne Westwood: the best of <i>Sex and the city</i>
<i>Sex and the city</i>, the movie, is a ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-03/melissa-now-in-browns</link>
      <pubDate>Thu, 03 Jul 2008 18:16:33 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-03/melissa-now-in-browns</guid>
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      <title>Vivienne Westwood: the best of &lt;i&gt;Sex and the city&lt;/i&gt;</title>
      <description><![CDATA[ <i>Sex and the city</i>, the movie, is a new meeting between the most famous friends in TV and the fans of the acclaimed HBO series. But it is more: a fashion show with the most important brands, adored by the characters. And on the top of that list of the best brands, is Vivienne Westwood, who convinces Carrie to marry wearing a big wedding dress, by sending her a model done exclusively. Vivienne is, without a doubt, the best of Sex and the City’s style. Eternally a contester, the designer represents the victory of style over labels and, especially because of that, she is part of Melissa’s top partners team since Winter 2008’s collection. For those who feel identified with Vivienne’s ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-07-01/vivienne-westwood-the-best-of-Sex-and-the-city</link>
      <pubDate>Tue, 01 Jul 2008 17:44:01 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-07-01/vivienne-westwood-the-best-of-Sex-and-the-city</guid>
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      <title>SPFW Winter 2008: the highlights</title>
      <description><![CDATA[ This was, without a doubt, a strong and diversified edition (the 24th) of the Sao Paulo Fashion Week. On the catwalk, 40 brands presented their Winter 2008 collections. Off of it, the fashionista’s agenda was also very busy, with the burning lounges and parallel parties, that nonetheless, never spoiled the shows. The collections, in general, were mature, as well as many of the main Brazilian brands that announced their association to holdings and investor companies. That’s the case of Fause Haten, Alexandre Herchcovitch, Zoomp and Ellus.

Melissa was responsible for one of the greatest happenings of the season: the visit of British fashion designer Vivienne Westwood, known (and beloved) ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-28/spfw-winter-2008-the-highlights</link>
      <pubDate>Mon, 28 Jan 2008 17:54:51 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-28/spfw-winter-2008-the-highlights</guid>
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      <title>It’s over!</title>
      <description><![CDATA[ We’ve got to the end of another SPFW! And, hard as it was, always with a lot of glamour. There were 39 shows of 40 different brands, in and outside of the Bienal. From the external locations, Cavalera was the highlight, no doubt, facing the hostile atmosphere of the Tietê river to have his manifest. In Melissa’s world, there was the amazing Vivienne Westwood, who came to Brazil exclusively to launch two of the five products she will be designing for the brand and to read her manifes; the new Melissa collection and, as usual, a very crowded lounge at the main fashion event in Latin America. We’ve hosted several dear friends, we have given away souvenirs and announced the things that are ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-22/its-over</link>
      <pubDate>Tue, 22 Jan 2008 00:41:45 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-22/its-over</guid>
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      <title>Famous friends</title>
      <description><![CDATA[ They always show up to check the collection before it gets to the stores. We, of course, did not miss the chance of clicking these moments. See more pictures of famous people who visited the Melissa ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-22/famous-friends</link>
      <pubDate>Tue, 22 Jan 2008 00:35:34 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-22/famous-friends</guid>
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    <item>
      <title>Melissa in the news</title>
      <description><![CDATA[ Stop the whole thing and hit the drums! Melissa is news on Style.com, the most hyped web-site of fashion internet and, also, one of the greatest veterans of on-line fashion coverage. On a Sameer Reddy’s note, the site reported that Melissa, “already known for its high profile partnerships” is now associated to the more than ever popular  that - as we know –  is Vivienne Westwood. The text goes on saying that there are two models available, the Mary Jane and “an opotion for those who are afraid of heights” (the Ultragirl). A little tip to close things off: “get to know more at www.melissa.com.br”. Cool, huh?

The complete report: ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-22/melissa-in-the-news</link>
      <pubDate>Tue, 22 Jan 2008 00:33:32 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-22/melissa-in-the-news</guid>
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      <title>Overview: Monday, the last lap</title>
      <description><![CDATA[ Oh boy, it’s not easy, but just like a good fashion enthusiast, you can get to the end of a marathon without spoiling the pose. It once again rains this Monday, but the general atmosphere is good, with lots of fashion shows highly complemented by the specialized media, and therefore, lots of happy fashion designers.

Not only in terms of creation, but also of business and national and international media exposure, Brazilian fashion proves its improvement  - and that, without a doubt, is due to the organization of a national calendar and to the creation of the SPFW, the greatest fashion event in Latin America today.

This last day of fashion shows begins outside of the Bienal, at 11 ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-21/overview-monday-the-last-lap</link>
      <pubDate>Mon, 21 Jan 2008 10:28:08 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-21/overview-monday-the-last-lap</guid>
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      <title>Interview: Paulinho talks about the Melissa “trips”</title>
      <description><![CDATA[ He is the man who knows it all when it comes to new Melissa collections, the novelties planned for the season and the path of the brand in Brazil and abroad. We chatted with Paulo Pedó Filho, or Paulinho, to get to know some more about the new Melissa collection and another year of SPFW. Right from the source. Check it out!

:: Why “The trips of Melissa”? (The Melissa trips? Journeys? ?)
We wanted to create a collection from a few elements that we felt “were in the air” and had a lot to do with the brand, such as the joyful mood, the classics of the future – which are remakes of old classics -, the new rave colors and the ethnic diversity. Thus, all general wishes of style and behavior ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-21/interview-paulinho-talks-about-the-melissa-trips</link>
      <pubDate>Mon, 21 Jan 2008 10:03:15 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-21/interview-paulinho-talks-about-the-melissa-trips</guid>
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      <title>Retro-modern winter</title>
      <description><![CDATA[ The new Melissa winter collection is, literally, a trip. Flaked and shiny models blending to represent the retro and modern mix, with details such as laces and buckles that reinforce the brand¹s amusing and feminine touch. And how about the colors? They are more diverse and different than ever.

And, since seeing is believing, check out the pictures of the models created
exclusively by the brand (so you can start flirting with yours).

Oh, they are: Happy, Vinyl, Positive, Tribe and ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-21/retro-modern-winter</link>
      <pubDate>Mon, 21 Jan 2008 10:02:43 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-21/retro-modern-winter</guid>
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      <title>The Alices of our attic</title>
      <description><![CDATA[ Can you wish for a more classic, and at the same time, modern character to talk about creative trips and discovers than Alice (the one from wonderland)?  You can’t. That’s why the House of Palomino people, responsible for the lounge conception built by architect Marcelo Rosenbaum for Melissa, have ordered uniforms “a la Alice” for the look of the hostesses who were welcoming the lounge guests during the six days of the event. So, the girls’ outfits were a hit, and there were many people willing to know where that idea had come from. Erika Palomino, from the House, was the one who had the insight and the execution was a work of fashion designer Bruna ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-21/the-alices-of-our-attic</link>
      <pubDate>Mon, 21 Jan 2008 10:01:50 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-21/the-alices-of-our-attic</guid>
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      <title>And the Cavalera fashion show took place…</title>
      <description><![CDATA[ At the Tietê river! Sao Paulo dawned with lots of rain, but not even that was a problem for the brand, that was already taking the possibility of rain in consideration while organizing the presentation.

The men¹s and women¹s fashion shows by Marcelo Sommer took place at a part of the river close to a bridge, so that nobody would get wet. The models were walking over the edge, while the crowd was in the Instituto Navega Sao Paulo (Navigate Sao Paulo Institute) boat, the only one allowed to navigate the Tietê river.

According to what Sommer has stated, the show was inspired in Chernobyl, and there was no soundtrack that would match this manifest moment perfectly. "We used a siren to ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-21/and-the-cavalera-fashion-show-took-place</link>
      <pubDate>Mon, 21 Jan 2008 09:55:11 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-21/and-the-cavalera-fashion-show-took-place</guid>
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      <title>Overview: Sunday, a bizarre day</title>
      <description><![CDATA[ Well, any Sunday will have that weird spare time sensation and a certain “I don’t know what to do” thing. Today though, fashion people do have a lot to do, but the day is kind of bizarre anyway. It rains in Sao Paulo and the first program for fashion enthusiasts is to come down to the Cavalera fashion show, that will take place at… the Tietê river! The brand says that this is a way of calling everyone’s attention to one the major problems of the city, which is the pollution. The few guests (there was not a lot of room in the “boat”, one will imagine) were given masks and plastic cloths. We will bring more from the Tietê party at a later time.

From a different experience such as this one, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-20/overview-sunday-a-bizarre-day</link>
      <pubDate>Sun, 20 Jan 2008 10:15:47 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-20/overview-sunday-a-bizarre-day</guid>
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      <title>The visit from the Minister</title>
      <description><![CDATA[ Fashion is a serious business and yesterday, Saturday, our Minister of Culture, Gilberto Gil, was at the Bienal for a press conference in which he announced that from now on, fashion is a subject of cultural relevance for the country. The official recognition is highly important for the sector, not only from a business perspective, but mainly in the eyes of culture and art. Gil, who did not stay to watch the fashion shows and has given a exclusive interview for GNT channel, promises a series of incentives for the coming years of work. And, Brazilian fashion is ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-20/the-visit-from-the-minister</link>
      <pubDate>Sun, 20 Jan 2008 10:08:46 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-20/the-visit-from-the-minister</guid>
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      <title>Novelty: more characters to bring joy to life (and to the looks)</title>
      <description><![CDATA[ Fashion equals fun, right? After all, nothing is more pleasant than dressing up with the girls, choosing different productions and pretending to be various people all at once. Betting on that amusing side of fashion, Melissa launches new models inspired on infant characters that bring our best memories to us, besides being true cuties.

For this winter 2008, the new “special guests” to enter the team are the mighty Wonder Woman (perfect for powerful girls), Le Petit Prince and Oswald, the rabbit -  a Walt Disney classic, created even before Mickey Mouse.

Check out the novelties, one by one:

MELISSA GLAM + WONDER WOMAN
 
If one day Wonder Woman decided to take off her boots, she ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-20/novelty-more-characters-to-bring-joy-to-life-and-to-the-looks</link>
      <pubDate>Sun, 20 Jan 2008 10:07:56 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-20/novelty-more-characters-to-bring-joy-to-life-and-to-the-looks</guid>
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      <title>Novelty: Melissa + Triton for the stylish ones</title>
      <description><![CDATA[ Those who have enjoyed the Melissa and Triton partnership, have a good reason to celebrate: the young and modern Tufi Duek brand, who presented his collection this Friday (Jan., 18th) continues this winter 2008 with two super-stylish models that are bound to be the hits of Melissa’s new collection.

The first is an update of the first model created by the brand, Melissa Desire. Melissa Desire + Triton is a charming sandal, with low heels and a round front which leaves bare fingers. This model has a new color palette for Winter 08: yellow, gold, black, grey and cherry red.

The second is a must: The Melissa Clogh. Melissa Clogh is fun, authentic, very comfortable and light. This clog, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-20/novelty-melissa-triton-for-the-stylish-ones</link>
      <pubDate>Sun, 20 Jan 2008 10:07:21 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-20/novelty-melissa-triton-for-the-stylish-ones</guid>
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      <title>On the web – and at SPFW - we meet</title>
      <description><![CDATA[ The time when you needed to send a little letter to set up a super-meeting is long gone. There´re not even phone calls anymore! Now the thing is to do it like the girls of the Melissa Original Orkut community, who have set up an internet meeting for all the girls to go to the SPFW and get to see the Melissa collection first hand. They had never met each other in person.

Among the 135 thousand members (!!), are foxies: Priscilla, Evelyn, Carol, Martinha, Vanessa, Clebia, Rosana, Natalie e Andréa – all from the state of Sao Paulo, but none of them from the state’s capital. They arranged the trip to the Bienal all by themselves, since some of the girls were winners of previous Melissa ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-19/on-the-web-and-at-spfw-we-meet</link>
      <pubDate>Sat, 19 Jan 2008 23:06:38 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-19/on-the-web-and-at-spfw-we-meet</guid>
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      <title>Poll: What´s gonna happen to skinny? </title>
      <description><![CDATA[ Another poll for you folks: skinny pants, that tight little model, beloved by people into the rocker style (just think of Mick Jagger), cooler than cool, is still cooler than cool or… could it disappear from the closets of men and women? 

The matter of the fact is that skinny reached such success among “regular people”, that fashion enthusiasts were scared of so many pairs all over the place, so that now they decided to migrate to the large pants wave. But, that statement isn’t a 100% accurate; after all, today what counts in fashion is the style and the desires of each individual. Therefore, be cool if your “fashion self” enjoys the model. 

Question is weather or not skinny will keep ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-19/poll-whats-gonna-happen-to-skinny</link>
      <pubDate>Sat, 19 Jan 2008 13:17:55 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-19/poll-whats-gonna-happen-to-skinny</guid>
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      <title>It´s time to manifest</title>
      <description><![CDATA[ <i>I make the great claim for my manifesto, that it penetrates to the root of the human predicament and offers the underlying solution. We have a choice: to become more cultivated, and therefore more human - or by not choosing, to be the destructive and self-destroying animal, the victim of our own cleverness (To be or not to be)</i>. 

In the reading she made yesterday (Friday) of her manifest against propaganda and the excessive consume, fashion designer Vivienne Westwood, 67, spent most of the time chatting with friends and guests and posing for pictures. 

“I´m not interested in talking to the media, that only wants to know about what is shallow, said Vivienne, who had previously ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-19/its-time-to-manifest</link>
      <pubDate>Sat, 19 Jan 2008 13:15:51 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-19/its-time-to-manifest</guid>
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      <title>Long time no see...</title>
      <description><![CDATA[ This SPFW thing is such a rush, that people are promising to “talk to you later” way more than actually being able to meet old friends from the previous seasons to put the chatting up-to-date. That’s what happens when you’re working at the event. However, the real friends, including famous ones, always make an effort to visit Melissa’s lounge, get to know the new collection up-close and register that smile on our photographer’s lenses. We have registered a few, and you can check them out ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-19/long-time-no-see</link>
      <pubDate>Sat, 19 Jan 2008 02:29:55 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-19/long-time-no-see</guid>
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    <item>
      <title>Long time no see...</title>
      <description><![CDATA[ This SPFW thing is such a rush, that people are promising to “talk to you later” way more than actually being able to meet old friends from the previous seasons to put the chatting up-to-date. That’s what happens when you’re working at the event. However, the real friends, including famous ones, always make an effort to visit the Melissa lounge, get to know the new collection up-close and register that smile on our photographer’s lenses. We have registered a few, and you can check them out ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-19/long-time-no-see</link>
      <pubDate>Sat, 19 Jan 2008 02:29:55 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-19/long-time-no-see</guid>
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      <title>Novelty: new Sweet Lips by Isabela Capeto</title>
      <description><![CDATA[ Isabela Capeto opted out of the official line-up of this SPFW, but she is well inside the new Melissa collection – and, for her brand’s new collection, she prepared a beautiful showground with the winter 2008 looks in her store in Sao Paulo.

Isabela’s novelty for Melissa is the doll styled flat with tiny little holes,  which is back this season for the hyped retro look enthusiasts. Melissa Sweet Lips + Isabela Capeto is feminine, very comfortable and full of swing. With a strap on the ankles, it guarantees not only a safe walk, but also a touch of delicacy to this flat that is all about Isabela Capeto. 

This is the third partnership between Melissa and Isabela Capeto, who chose ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/novelty-new-sweet-lips-by-isabela-capeto</link>
      <pubDate>Fri, 18 Jan 2008 23:59:14 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/novelty-new-sweet-lips-by-isabela-capeto</guid>
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      <title>Where is diversity?</title>
      <description><![CDATA[ We have said here before that the general theme of this edition of the SPFW is diversity. Inspired by what they call “The XXI century Babel”, the organizers of the event elected set designer Daniela Thomas and architect Felipe Tassara to create a paper town, as diverse and cosmopolitan as Sao Paulo – including a real “Babel” tower right beside the Bienal ramp, where the official media was installed.

Meanwhile, at the fashion shows’ backstage – and main web-sites, newspapers and magazines that have been covering fashion, the issue is the model castings’ lack of diversity. There are few black models working for the almost 40 brands in this edition of the event and very few Asian ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/where-is-diversity</link>
      <pubDate>Fri, 18 Jan 2008 23:24:03 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/where-is-diversity</guid>
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      <title>Fashion causes</title>
      <description><![CDATA[ It’s been a good while now that the Instituto Brasileiro de Controle do Câncer (Brazilian Institute for Cancer Control) launches its cool t-shirts at the SPFW mark. With the aim of gathering support for the prevention campaign, the institute also invites a different designer each edition to create a new model.

For the winter 2008 season, Dudu Bertholini and Rita Comparato, the creators of Neon – and now also of Cori, were drafted. The t-shirt created by them has the circle icon, symbol of the campaign, applied to the collar and the kafta shape, one of the favorite pieces of the duo.

Fashion and self aware, for those who want to support the cause, it is for sale in stores all over ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/fashion-causes</link>
      <pubDate>Fri, 18 Jan 2008 23:18:55 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/fashion-causes</guid>
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      <title>Come over to the attic</title>
      <description><![CDATA[ Picture spending your life traveling. Seeing new stuff, gathering references, getting to know people and writing history. New day, new place. Each day, a new way of expressing yourself, of trying a new look. Did you visualize it? So, this is the country Melissa wants to take you to this winter.

The lounge created by architect Marcelo Rosembaum, who’s been working for the brand for a few seasons now, was made to transport its visitors through an imaginary trip, a result of other trips, both real and imaginary. So, the space that was created represents an attic full of reminiscences and good memories, where the path, instead of getting to an end, is divided in new models. In new Melissas ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/come-over-to-the-attic</link>
      <pubDate>Fri, 18 Jan 2008 23:12:04 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/come-over-to-the-attic</guid>
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      <title>Overview: a third day for us to think</title>
      <description><![CDATA[ Relaxed Friday at the park, third day of fashion shows, and things are getting agitated at the Bienal! Today the SPFW got started with an external presentation: Reinaldo Lourenço brought the fashion enthusiasts to FAAP, Higienópolis neighborhood, in Sao Paulo, to tell a story of cowboys (better yet, cowgirls) modern and absolutely connected to their time. At the Bienal, the agenda was opened with Giselle Nasser and her precious dresses, followed by men’s wear (quite sober this winter) and Mario Queiroz. Going on with the fashion shows, we had Uma by Raquel Davidowicz, Huis Clos, with the most celebrated collection of the day, inspired by photographer Sarah Moon, Triton and its aristocratic ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/overview-a-third-day-for-us-to-think</link>
      <pubDate>Fri, 18 Jan 2008 23:04:51 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/overview-a-third-day-for-us-to-think</guid>
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      <title>Melissa Night: For fashionistas and whoever else wants them</title>
      <description><![CDATA[ A little gift is good and… There are no fashionistas that won’t like one. Melissa is famous by the hype that their gifts create in the visitors of the event, and always for a good reason: gorgeous models were given away daily during the latest editions of the event. Those who collect them, know!

At the current event, the treat is a special edition of the Night dance shoes, made especially for the occasion. In the color Bordeaux, it will be a special trophy for those who give it a try at the fun game of the lounge terminal. Oh, and after the contest, the visitors will take a picture that will be in the brand’s web-site at the end of each day. Stay ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-18/melissa-night-for-fashionistas-and-whoever-else-wants-them</link>
      <pubDate>Fri, 18 Jan 2008 17:24:30 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-18/melissa-night-for-fashionistas-and-whoever-else-wants-them</guid>
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      <title>Diversified lounge, happy people</title>
      <description><![CDATA[ If at this SPFW the subject running around the Bienal halls is diversity, at Melissa lounge, it’s no different. There, there are people of all kinds and tastes and among the novelties of the new collection, everybody finds their favorite model. What makes this a tight bunch is, without a doubt, the smile on people’s faces. The small gatherings browse around the fashion at tic of Melissa memories and talk about their own trips. Pure joy, as seen on the pictures. Check it ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/diversified-lounge-happy-people</link>
      <pubDate>Thu, 17 Jan 2008 23:46:44 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/diversified-lounge-happy-people</guid>
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      <title>Novelty: Melissa by Vivienne!</title>
      <description><![CDATA[ Fashion democracy, and now! And that’s what it means for Melissa to bring to the plastic universe, great names of the world in design, such as queen Vivienne Westwood. One of the historical achievements of Brazilian fashion, the partnership between the brand and the fashion designer takes off this year, with the launching of two products, and goes on until next year, with the launching of another three. For the winter 2008, they are Vivienne Westwood Anglomania Mary Jane + Melissa and Vivienne Westwood Anglomania + Melissa Ultragirl. Get to know more about each one of them below and begin the countdown to guarantee yours soon!

<b>Anglomania Mary Jane + Melissa</b>
Originally created in ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/novelty-melissa-by-vivienne</link>
      <pubDate>Thu, 17 Jan 2008 23:40:37 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/novelty-melissa-by-vivienne</guid>
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      <title>Four (strong) doses of Melissa</title>
      <description><![CDATA[ In the middle of all the come and go at the Melissa lounge entrance, today we found four special guests of the brand: Lilian Roisenberg, Cristiane Gerônimo, Hortência Araújo and Silvia Satieokawa. The foxies, all super-dressed up for their visit to SPFW, are nothing less than the greatest Melissa fans in the world, according to what we recently found out.

Lílian, from Porto Alegre, Hortência, from Belém, Cristiane and Silvia, both from São Paulo, took part in the Crazy for Melissa web-site promotion, with sharp answers for the the brand’s history Quizz, and they sent exclusive pics of their large and diversified collections. And they won!

The result? They came to have some fun at the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/four-strong-doses-of-melissa</link>
      <pubDate>Thu, 17 Jan 2008 23:25:20 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/four-strong-doses-of-melissa</guid>
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      <title>Put this down on your agenda!</title>
      <description><![CDATA[ Are you a fan of the punk queen Vivienne Westwood, love shoes and have an invitation to SPFW? So, don’t you take another second to put on a fancy look and come down to the Bienal to check out the exposition “Vivienne Westwood Shoes 1973-2006”.

Highly exclusive and never seen before in Brazil, the exhibition is a retrospective of Vivienne’s career, who loves shoes and has created the most exotic versions of them, and it was open to the public this Thursday, right after Melissa’s press conference with the presence of the stylist.

You’re gonna get to see models such as the Apollo Wing (1998), Rocking Horse (1988/90), Super Elevated Gillie (1993), responsible for the epic Naomi Campbell ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/put-this-down-on-your-agenda</link>
      <pubDate>Thu, 17 Jan 2008 23:20:45 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/put-this-down-on-your-agenda</guid>
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      <title>Melissa Press Conference + Vivienne, in a reverence mood</title>
      <description><![CDATA[ It wasn’t a formal event, but the atmosphere was of full fashion reverence. The audience of fashionistas awaiting Vivienne Westwood today at the Melissa press conference with the British punk queen, was all quiet, just waiting for the queen to come.

Mediating the chat was fashion editor and GNT Channel presenter Lilian Pacce. At the table, besides herself and Paulo Pedó Filho, the brand’s manager of operations, was Carlo, Vivienne’s socio, who participated speaking Portuguese (he is Italian).

The idea was to present the new Melissa partnership, which in almost 30 years of life has always bet on the talent of the major names in fashion, design and other areas of art, with Vivienne ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/melissa-press-conference-vivienne-in-a-reverence-mood</link>
      <pubDate>Thu, 17 Jan 2008 23:15:13 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/melissa-press-conference-vivienne-in-a-reverence-mood</guid>
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      <title>Overview: a calm second day</title>
      <description><![CDATA[ With all the stress from the first day behind us, people are finally feeling calmer here at the Bienal. This second day marathon actually started early, with the parade of the Minas Gerais born Tereza Santos at 11:00 AM at MAM. Soon after lunch, the rhythm began to flow, with less behind schedule events – and the novelties followed with the presentations of the Carioca brands Maria Bonita and Animale (who had its SPFW debut coming from Fashion Rio), and also Jefferson Kulig, Zoomp (now under the creative direction of Alexandre Herchcovitch) and V. Rom, finishing this Thursday with men’s wear fashion.

The highlight of the day was, without a doubt, the Melissa press conference at the Porão ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/overview-a-calm-second-day</link>
      <pubDate>Thu, 17 Jan 2008 23:10:11 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/overview-a-calm-second-day</guid>
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      <title>Melissa Joy by Alexandre Herchcovitch: androgynous and powerful</title>
      <description><![CDATA[ Stylist Alexandre Herchcovitch’s model for Melissa in this winter 2008 is just stunning modern (and stunning technological, if we take into account the incredible shapes that plastic took in this case). 

A partner of the brand for some good seasons now, Alexandre inspired himself in the mix of the feminine and masculine universes – the androgynous universe, theme of his previous summer 2008 collection – to create Melissa Joy, classic men’s shoes full of glow and created for powerful women.

The color palette is also audacious. Picture the classic men’s shoes with the shine of plastic in the most different colors. Not even the classic bi-color shoes stayed out of this!

The stylist, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/melissa-joy-by-alexandre-herchcovitch-androgynous-and-powerful</link>
      <pubDate>Thu, 17 Jan 2008 01:51:01 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/melissa-joy-by-alexandre-herchcovitch-androgynous-and-powerful</guid>
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      <title>Vivienne at the Galery. Are you going to miss it?</title>
      <description><![CDATA[ History in the making: Vivienne Westwood, the punk queen and one of the most important fashion stylists in her country (England) and in Planet Fashion, is in Brazil. The occasion is the launching of the partnership between her and Melissa – the very first work of the stylist with a Brazilian company -, in which Vivienne created two special models: Anglomania Mary Jane and Anglomania Ultragirl.

For the sake of celebration, Melissa brought to life the exposition “Vivienne Westwood Multimedia”, about her path in fashion since the 70’s until today. The event was launched today, the first of the SPFW, and it stays open to the general public until the 29th of February, free of charge!

A ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/vivienne-at-the-galery-are-you-going-to-miss-it</link>
      <pubDate>Thu, 17 Jan 2008 01:47:55 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/vivienne-at-the-galery-are-you-going-to-miss-it</guid>
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      <title>To feel this year’s SPFW atmosphere</title>
      <description><![CDATA[ You just think of chaos. Disorder. Not the negative type, that destroys without making a clear point, but the chaos of creativity. After all, every good idea is born from disorder, especially if the idea has something to do with fashion, which is a space where many subjects meet.

SPFW’s organization made it clear in this edition of the event, inspired by the “The Babel of the XXI Century”, that the main fashion week of the country (and Latin America) is a meeting space that was born from that apparent miscommunication (chaos). For that reason, the scenery produced by art director Daniela Thomas and the architect Felipe Tassara is, once again, made out of cardboard, with both unknown and ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/to-feel-this-years-spfw-atmosphere</link>
      <pubDate>Thu, 17 Jan 2008 01:45:59 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/to-feel-this-years-spfw-atmosphere</guid>
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      <title>The heat is on…</title>
      <description><![CDATA[ This first day of the Sao Paulo Fashion Week marathon started with very high temperatures. Stylist Tufi Duek’s guests, who took the fashionistas to his very own (and beautiful) mansion on Jardim Europa, for the Forum’s fashion show, will tell you. All you could see was the improvised hand-fans (and the sunglasses to protect the retina, but that’s only common in the fashion world). Poor little models who were dressed on winter clothes, with boots that go all the way up to the knees! That without mentioning the gift-look on the ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/the-heat-is-on</link>
      <pubDate>Thu, 17 Jan 2008 01:27:37 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/the-heat-is-on</guid>
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      <title>The hot news of yet another SPFW</title>
      <description><![CDATA[ Today, another edition of the Sao Paulo Fashion Week begins! The atmosphere, somewhat different from the previous seasons, is one of Professionalism with a capital “P” – mixed, of course, with that fashion euphoria of discovering the next season novelties (and, truth be told, take a pick at the productions of others).

Explaining the phenomenon: Brazilian fashion is going through an unprecedented moment in its history, with the acquisition of the main national brands by investors groups. A bit bombastic, the latest news regarding the issue was the acquisition, this month, of brands Alexandre Herchcovitch and Fause Haten by the holding I’M Identidade Moda, of the entrepreneurs Enzo Monzani ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-17/the-hot-news-of-yet-another-spfw</link>
      <pubDate>Thu, 17 Jan 2008 00:57:56 GMT-03:00</pubDate>
      <guid isPermaLink="true">http://www.melissaplasticdreams.com/blog/2008-01-17/the-hot-news-of-yet-another-spfw</guid>
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      <title>And the journey begins!</title>
      <description><![CDATA[ Are you ready? It’s January, the weather is just fine and 2008 starts with full energy. It’s time for fashion, meetings and thousands of novelties. It’s, once more, time for Sao Paulo Fashion Week!
Here, at Melissa’s blog, you’ve already been connected with the best of Brazilian (and Latin American) fashion before, but now it’s different. This time around, you’ll get a lot of cool hot information in English – real time. So, get ready for this journey and prepare your (best) safety-belt!
For this 24th edition of the fashion week, Winter 2008, Melissa brings lots of a renovating kind of energy: the energy of traveling (real and imaginary ones). Here you’ll find daily hot-hot news, pictures, ... ]]></description>
      <link>http://www.melissaplasticdreams.com/blog/2008-01-16/and-the-journey-begins</link>
      <pubDate>Wed, 16 Jan 2008 01:20:12 GMT-03:00</pubDate>
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